Buzz
Here are some choice reviews to give you an idea of how wonderfully received our books are.
42Rules Goes Global
Remember the enormously popular science fiction series, The Hitchhiker’s Guide to the Galaxy? Created by Douglas Adams, it sent a group of people on an inter-planetary exploration. The comic adventures led to one destination —the number 42. Seemingly, “The Answer to the Ultimate Question of Life” was computed by a supercomputer the size of a planet, called Deep Thought, and 42 surfaced as the magic number. So if you’re a cult follower or just intent on hitchhiking through your work-life, business or management dilemmas, it may be a good idea to pick up 42 Rules, recently printed in India.
Media Coverage for 42 Rules for Working Moms
“Laura is a very successful business woman and I suspect someone who has a sense of humor similar to my own, given that these tips are hilariously fantastic. She has realized that the hardest job out there is motherhood, but there is one harder job, beyond the hardest job, which is working motherhood. [42 Rules for Working Moms] is essentially, 42 essays from moms with different kinds of views on different aspects of being a working mom… My favorite one is “Have Sex!” Peter Walsh, talking with Laura on The Peter Walsh Show—Oprah & Friends Radio
“Keeping the game as difficult as possible for women, and for men who want to be more involved with their families, is how the Good Old Boys network is able to keep thriving…With more women now in the workplace and so many companies saying they want to groom more women leaders, they’re going to have to really walk the flexibility workplace walk. “Parents need flexible work arrangements, they need to take time off to take care of sick kids, and maybe even take their kids on work trips,” [Lowell] stresses.” Eve Tahmincioglu The Huffington Post
Trying to entertain a toddler in the kitchen? A favorite in Laura Lowell’s house, the editor of 42 Rules for Working Moms: Practical,Funny Advice for Achieving Work-Life Balance (Super Star Press, 2008), is fun with food coloring. Katherine Bontrager—iParenting, part of Disney Family
Whether you’re a brand-new mom to a three-week old newborn and you’re just trying to keep your eyes open in between 3am feedings and diaper changes, or you’re deeply embedded in the trenches of motherhood, chasing after a toddler who is hell-bent on using his newfound walking skills to destroy anything in his wake, chances are you could use a few New Year’s resolutions to help you restore some balance to your life! Resolution: I will remember to bond with my partner and have sex. Laura Lowell author of the book, 42 Rules for Working Moms firmly believes that humans need sex; it is a key way for us to feel close, loved and, yes, less stressed. Melissa ChapmanFor: She Knows – Pregnancy & Baby
42 Rules for Working Moms by Laura Lowell is a great gift for the working mom in your life. Written by working moms, this book is a compilation of funny practical advice on how to survive as a “working mom.” 2008 Holiday Gift Guide – Even More Gifts for MomPink…Like the Color

ABC’s “The View from the Bay” interviews Laura Lowell about 42 Rules for Working Moms.

Laura Lowell is interviewed on KFOG
Laura Lowell is interviewed on KKUP
42 Rules for Working Moms’ a sanity-saver Book pools the acquired wisdom of working moms Laura interviewed in the Oakland Tribune“An irreverent, sanity saving guide that’s making waves.”
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“A compilation of tips and techniques she collected from fellow working moms. Coming back from maternity leave feels like a big change because it is, according to Lowell. Having a baby does change a person, and it’s physically and emotionally exhausting.” Alandra Johnson The Bulletin

“Lowell assembled the best advice from 42 working moms into this eminently readable little book, and offered it up in bite-sized chunks because really, the last thing a working parent — or any exhausted parent for that matter — has is leisure to read. ” Jackie Burrell —aPARENTly Speaking
“These real life experiences are fun, personal and sure to be appreciated by working moms everywhere.” Hollee Chadwick, Orato.com

“If you’re a working mama, either by choice or by necessity, you’ll want to check out 42 Rules for Working Moms, editor Laura Lowell’s smart new resource that offers tips and support in, you guessed it, 42 quick and easy-to-read chapters all written by working moms in the trenches.” Cool Mom Pics
News coverage for 42 Rules for Saving Your House

“I hope people take away some hope from this book. It’s not just them against the huge inhuman bank. The little guy can actually do something”David Coleman, KCBS Interview
News coverage for 42 Rules of Social Media for Small Business

The Internet is awash with information about job candidates. Be sure you’re aware of how to use it properly. “If you’re new to social media, take some time to learn about it,” says Jennifer Jacobson, author of the forthcoming book, 42 Rules of Social Media for Small Business. “Find a platform that works for you.” Once candidates are in your hiring pool, it’s tempting to Google them and search the big social media sites to see what comes up. But the mix of public, private, professional and personal information that can be found online must be used with abundant discretion, if at all. “Recruiters should try to look at the person as a whole,” says Jacobson. “Look them up on the social media sites, Google them and their email address.”
News coverage for 42 Rules of Marketing
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“… an engaging book with some compelling food for thought… In addition to defining what marketing is—both a science and an art—Lowell talks about identifying objectives, picking the problems you want to solve, and prioritizing the activities.”
“[Lowell] focuses on rules that marketing professionals should be following but forget, because they don’t have time… a number of gentle reminders resulting in 42 Rules of Marketing…”
Book Reviews
42 Rules to 24-Hour Success on LinkedIn – Review from Addicted to Social Media
Book review for 42 Rules™ for Working Moms on Mommy Track’d
Press Releases
- December 1, 2011: Super Star Press Announces the Release of “42 Rules for Outsourcing Your Call Center” by Geoffrey A. Best
- October 22, 2011: Super Star Press Announces the Release of “42 Rules for a Web Presence That Wins: Essential Business Strategy for Website and Social Media Success” by Philippa Gamse
- November 4, 2010: “42 Rules of Product Management” Book Now: Available Learn the Rules of Product Management from Experts Around the World
- Oct. 21, 2009: Twitter, eBay, BlogHer & Mashable Experts Reveal Secrets of Success in New Book “42 Rules of Social Media for Small Business”
- Oct. 12, 2009: America’s Connection Diva, Bonnie Ross-Parker, reveals all in her new book ’42 Rules for Effective Connections’
- Sept. 22, 2009: Do you have to deliver bad news to employees? Shareholders? Try a new approach to difficult conversations. Read ’42 Rules to Creating WE’ edited by Judith E. Glaser
- Sept. 9, 2009: What to do When You’re Not Hitting Your Quota? Read ’42 Rules to Increase Sales Effectiveness’ by Michael Griego
- June 25, 2009: New book helps those in danger of losing their homes. Read ’42 Rules for Saving Your Home from Foreclosure’ by David Coleman


