Donald P. Mazzella, COO & Editor-in-Chief, Information Strategies, Inc. runs a newsletter publication business with over 7 million subscribers across healthcare, small business, industrial sectors, HR, travel and income categories. Our audience is made up of business leaders, individuals and professionals.  Don is a veteran newsperson who has been in the small business space as a publisher and editor for more than 15 years.  Don has an MBA, MA and BA from NYU and has taught at a variety of universities and colleges. 

	42 Rules™ for Growing Your Small Business in a Down Economy by Don Mazzella $19.95 Paperback $14.95 ebook ($11.95 with 20% discount)

Many companies see an economic downturn as a time to reduce efforts and plan for survival and not growth.  Smart managers see these times as an opportunity to grow.  More than 2,000 business leaders contributed their knowledge and experience to creating the 42 rules for growing a business during times of economic stress.  Economic slowdowns shouldn’t slow down your company. Just because other companies are pulling in their horns doesn’t mean you should.

• Keep a close eye on your resources but also look outside for opportunities.
• Don’t be afraid to gamble on new opportunities, just as long as you have calculated the odds.
• Identify your firm’s strengths and find other outlets.