Mari Anne Vanella is the founder and CEO of The Vanella Group, Inc., a Telesales firm serving the high-tech industry based in the Silicon Valley. For over 20 years, Mari Anne has designed and executed outbound calling practices that outperform traditional methods. She has worked with companies such as HP, Borland Software, Cisco, Guidewire Software, Savvion, and many others helping them identify opportunities for their sales organizations.

	42 Rules™ of Cold Calling Executives by Mari Anne Vanella $19.95 Paperback $14.95 ebook ($11.95 with 20% discount)

42 Rules™ of Cold Calling Executives is an easy-to-read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices and tools to get the best possible results.

This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years.