Michael Griego is president and founder of MXL Partners, a sales consulting firm providing sales training and management services. Michael has over 28 years of high-technology sales and management experience at companies ranging from IBM, XL/Datacomp-StorageTek, Dataquest/Gartner Group, Zona/Intelliquest, Active Decisions and Workshare. A popular sales trainer for companies worldwide and instructor/lecturer and keynote speaker at CEO summits and leading business schools, Michael has been an advisor and consultant for numerous organizations and trained hundreds of teams and salespeople. He has a BA degree from Occidental College and an MBA from Stanford University.

	42 Rules™ to Increase Sales Effectiveness by Michael Griego $19.95 Paperback $14.95 ebook ($11.95 with 20% discount)

We all sell everyday. Some of us sell professionally and constantly look to hone selling skills. Even non-professionals understand that the disciplines and fundamentals of sales can impact one’s own personal effectiveness. Whether you are a professional salesperson, senior executive, consultant, venture capitalist, engineer, entrepreneur or aspiring up-and-comer, you should know the language and updated tools of selling in today’s market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to sales effectiveness to 42 rules of successful salesmanship. These rules apply to all selling efforts, from high-tech enterprise sales to the non-technology sales.

In 42 Rules to Increase Sales Effectiveness, you will learn:

• The Effective Sales Perspective
• The Effective Sales Process
• The Effective Salesperson
• Effective Territory Management
• Effective Sales Communication
• The Effective Sales Meeting
• Effective Sales Closing

Sales isn’t rocket science, but it’s not ABC simple either. While selling is often either over-engineered or over-simplified, today even the professionals are caught off-guard in a changing world and marketplace. “Old school” is out; new school is in, but with a twist. There are key sales fundamentals that never go out of style but still need a refresh. 42 Rules to Increase Sales Effectiveness upgrades and adjusts foundational rules for today’s business environment to increase individual or team overall sales effectiveness.

If you’re a sales professional or manager, use this book as a handbook to reset on the key best-practices in the new day. If you’re not, but interact with or live with someone who is, or simply recognize a need to enhance your own personal “sales” effectiveness, you too can benefit from rules that will help you better understand the modern sales profession. Enjoy it. It’s a quick read which nets out 42 nuggets and practical application of this fascinating activity called sales.