42 Rules for Driving Success with Books
Mitchell Levy
This book will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether you write  the book yourself, have your clients /partners provide content, or have it ghostwritten, you will be informed and inspired by the stories and lessons of others' successes with books.

The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores, as well as personally delivering their books to clients/prospects, really helped to drive the impact of their message.

If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, this book is an invaluable read as it will help you catapult your success.