Judith E. Glaser, Editor of 42 Rules for Creating WE
Judith E. Glaser is founder and CEO of Benchmark Communications, Inc. a pioneering culture, leadership and brand firm that works with Fortune 100, 500 and private companies. In 2007 Benchmark launched the Creating WE Institute (www.creatingweinstitute.com), a research and consulting partnership that offers clients opportunities to expand WE-centric thinking in their organizations. Ms. Glaser, who calls herself an Organizational Anthropologist, is a sought after keynote speaker, and a renowned executive coach and innovation specialist helping leaders rethink strategies, new products and services, leverage mergers and acquisitions and create new business models that drive profitability and growth.
Connect with Judith
- Creating WE: http://benchmarkcommunicationsinc.com/
- Creating WE Institute: http://www.creatingweinstitute.com/
42 Rules for Creating WE
$19.95 Paperback
$14.95 ebook
$14.95 ebook
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For 200,000 years, human beings have moved back and forth between I-Centric and We-Centric societies. Time and again, we’ve seen the “I to WE” pendulum swing. Yet, history has shown us that societies that prospered, withstood adversity, and created real and lasting advancements understood the power of Creating WE.
Currently, most organizations today operate in an “I” paradigm. In this arena, we keep score – “I’ll scratch your back if you scratch mine.” We are taught to control our needs and emotions because they are destructive—logic prevails. We are punished for making mistakes and we hide our thoughts for fear of losing our power or status. In a WE paradigm, things are different.
42 Rules for Creating WE offers new insights from thought leaders in neuroscience, organizational development, and brand strategy, introducing groundbreaking practices for bringing the spirit of WE to any organization, team or cause. In the book, readers learn how to:
Currently, most organizations today operate in an “I” paradigm. In this arena, we keep score – “I’ll scratch your back if you scratch mine.” We are taught to control our needs and emotions because they are destructive—logic prevails. We are punished for making mistakes and we hide our thoughts for fear of losing our power or status. In a WE paradigm, things are different.
42 Rules for Creating WE offers new insights from thought leaders in neuroscience, organizational development, and brand strategy, introducing groundbreaking practices for bringing the spirit of WE to any organization, team or cause. In the book, readers learn how to:
- Shatter Old Paradigms
- Understand What Moves People
- Foster Integrity, Candor and Caring
- Create Worlds with Words
Each of these concepts contains a set of timeless guidelines, practices and tools for becoming a WE-Centric leader and fostering dramatic improvements in productivity, engagement, and focus. Leaders who have the courage to explore these new concepts will begin to see more productive norms emerge in their organizations. They will see people working together toward common goals, energetically and enthusiastically. And that’s when the real magic happens.
42 Rules for Creating WE is written by The Creating WE Institute, an international group of critical thinkers with multi-disciplinary expertise, who have come together to harvest new forms of engagement and innovation in the workplace. The Creating WE Institute’s mission is bring a spirit of WE to organizations currently operating as a group of I’s.
42 Rules for Creating WE is written by The Creating WE Institute, an international group of critical thinkers with multi-disciplinary expertise, who have come together to harvest new forms of engagement and innovation in the workplace. The Creating WE Institute’s mission is bring a spirit of WE to organizations currently operating as a group of I’s.