Leon Shirman, Author of 42 Rules of Sensible Investing

After earning his Ph.D. in Applied Mathematics from U.C. Berkeley in 1990 and working in a number of high tech companies, Leon Shirman turned his interest to investment management. He is now the Managing Partner of Etalon Investments, a fund that he started in 2002. He lives in Redwood City, California, with his wife and two daughters.

Connect with Leon

Etalon Investments: http://etalonfund.com/
LinkedIn: http://www.linkedin.com/pub/leon-shirman/0/3a5/a2a
Sensible Investing Blog: http://blog.etalonfund.com/

42 Rules for Sensible Investing

$19.95 Paperback
$14.95 ebook

In 42 Rules of Sensible Investing, Leon Shirman shares his practical insights on personal investment strategies and philosophies, and on picking winning stocks. These views are heavily influenced by successful long-term approaches used by modern investing legends, such as Benjamin Graham, Warren Buffett and Peter Lynch. The sometimes complex and esoteric strategies are transformed into concise, practical, and sensible rules.

In 42 Rules of Sensible Investing, you will read about investing principles that can be used to evaluate your portfolio and immediately implement changes if necessary. Some rules are common sense advice, or something that you may have already heard about, such as:

How to stay calm in declining markets
How to have a good selling strategy
Why diversification is necessary

Other rules, however, could definitely cause controversy:

Why index funds perform better than most other actively managed funds
How over-diversification can be a bad idea
Why long term investing in stocks is less risky than in bonds
Why it makes sense to stay invested at all times
How a simple process of stock picking is better than a complex one