42 Rules of Cold Calling Executives is an easy-to-read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant, yet the 42 Rules give them ways to redesign their thinking, approach, practices, and tools to get the best possible results.
This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years.
