http://42rules.com/marketing_blog Marketing, social media and more Tue, 31 Mar 2009 21:00:09 +0000 http://backend.userland.com/rss092 en I've seen quite a few tweets, posts and discussion lately about the use of social media, viral marketing and the like.  Here is an excerpt from my book "42 Rules of Marketing" - what do you think?  What about Twitter, FaceBook, LinkedIn and other social media sites.  Agree?  Disagree? Rule 23:  ... http://42rules.com/marketing_blog/?p=41 Social media has taken on a life of its own.  Without it, us marketers can't really do our jobs it seems. I have clients who run LinkedIn and FaceBook campaigns and then Twitter about them to drive traffic. It is a time consuming and often cumbersome process.  Yes, it's viral.  ... http://42rules.com/marketing_blog/?p=40 To be more precise, the Harvard Business Review stated that "The rationale that a company can afford a cutback in advertising because everybody else is cutting back [is fallacious]."  And history bears this out.  In past recessionary cycles (1970, 1974-75, 1981-82, 1990-91) research has shown that companies who continued to ... http://42rules.com/marketing_blog/?p=39 They are some of the most talked about stories in social media last week.  The top story was obviously the economy.  According to the Project for Excellence in Journalism, these were the hot topics in the blogosphere. The takeaway here...you never know what's going to catch on or when.  It's all ... http://42rules.com/marketing_blog/?p=37 What we now call "word of mouth" marketing is known by non-marketers as "I'll ask a friend who their mechanic is". By any name, WOM (yes, it has its own acronym) has been around for centuries...heck, mabe even millennium. But I'll tell you something, whatever you call it, ... http://42rules.com/marketing_blog/?p=36 A new year is upon us. This one is full of significant economic challenges (in case you haven't heard.) I asked several of my clients what they thought the impact of the recession would be on their business. I was surprised, yet encouraged, by what I heard. ... http://42rules.com/marketing_blog/?p=35 Check out our webcast on "Customers To The Talking". We were invited to participate in an online seminar hosted by BrightTalk about Conversational Marketing. There were tons of attendees and lots of interesting questions. Check out our 42 Rules channel on BrightTalk and, let us know what ... http://42rules.com/marketing_blog/?p=34 If you've ever wondered why 42....check this out: The Answer Yes, it's rather random, but that's what makes it interesting. Some people get it immediately. Some people get it eventually. And some people, well... http://42rules.com/marketing_blog/?p=33 This is great advice. I just wish more of us paid attention to it. With the economy in such a shambles, many of my clients are looking to boost their sales, and cut costs in order to keep the doors open. Unfortunately, many of them are looking ... http://42rules.com/marketing_blog/?p=31 For those of you who aren't blessed with daughters between the ages of 8-12, you might not have noticed the High School Music (HSM) mania that has gripped this specific demographic and their slightly-middle-aged parents. So as not to keep you in the dark, I'll share some of the ... http://42rules.com/marketing_blog/?p=30