New Year Marketing
A new year is upon us. This one is full of significant economic challenges (in case you haven’t heard.) I asked several of my clients what they thought the impact of the recession would be on their business. I was surprised, yet encouraged, by what I heard. Here are a few of the responses:
“I expect this year to be harder, of course. But it means we have to really focus and not be so random in our marketing activities. It is going to be about focus and integration for us.” (mid-sized consumer products company)
“We are just finishing our budget for 2009 and I was surprised to see that we didn’t cut our marketing expenses as much as I would have expected. We had a moderate cut based on programs that didn’t work last year. But the rest of it is going ahead as planned.” (Fortune 50 company)
“Recession is going to be a difficult challenge for a start-up. We have to clearly communicate our value so that customers give us a try.” (high-tech start-up)
Based on these and other comments…I am hopeful that companies are seeing the value of marketing, and that marketing value is the key to success. So as you approach 2009, think about how you can communicate the value of your company, your product, or yourself for that matter.
Happy New Year!
