This is great advice. I just wish more of us paid attention to it. With the economy in such a shambles, many of my clients are looking to boost their sales, and cut costs in order to keep the doors open. Unfortunately, many of them are looking at how they can improve what they are already doing rather than looking for new things to do.

As an example, as the holidays approach, we start thinking of appropriate gifts for customers, partners, colleagues, etc. In times past these were the lovely Harry & David gift baskets, or bottle of Dom Perignon, I even once received a personalized iPOD with a whole music library on it. Today, donations to charities or non-profits may seem more fitting, maybe a personalized CD, or gee…how about an old-fashioned, hand -written card?

Look for opportunities to get back to basics, to do the right things really well, to keep focused on the customer. Ask yourself, “Why do we do it this way?” “Could we do it another way and make it simpler, better or faster?”

Tags: Marketing //