Laura is passionate about helping companies and individuals be heard; to get the right message to the right customer at the right time. As a sought after consultant, author, and speaker in Silicon Valley, Laura has shared her pragmatic approach to marketing with hundreds of individuals and companies. She appreciates what it takes to get things done - in both start-ups and established companies.

Prior to writing 42 Rules of Marketing, she launched Impact Marketing Group in 2005. Laura was also the Director of Worldwide Consumer Marketing Communications for Hewlett-Packard where she was responsible for planning and implementing integrated marketing campaigns across all HP consumer product lines. Early in her career, Laura spent several years at Intel Corporation where she was on the start-up team that developed and implemented the Intel Inside® branding program. Laura earned
an MBA from the Haas School of Business at UC Berkeley.