Michelle Price, Author of 42 Rules of Green Marketing

Michelle Price is worldwide environmental strategic marketing manager in the Imaging and Printing Group (IPG) at Hewlett-Packard. She is responsible for global environmental marketing strategy and planning across all of the group’s businesses, segments and regions. Michelle has also held a variety of advertising, marketing communications and new product introduction management positions throughout HP including experience in the consumer, small and medium business and enterprise segments.

Connect with Michelle

Twitter: http://twitter.com/MichellePriceHP
LinkedIn: http://www.linkedin.com/in/michelleprice2007

42 Rules of Green Marketing

$19.95 Paperback
$14.95 ebook

Marketers across the globe are being tasked with or feel the pressure to market using the “green” lens. 42 Rules of Green Marketing, by Michelle Price, a seasoned marketing and communications professional and environmental marketing insider, offers a sensible approach to marketing your business’ environmental sustainability efforts.

Whether you’re looking to enhance your knowledge or just getting started, Michelle Price shares practical and actionable guidelines you can follow to be an exceptional and effective green marketer. In her easy-to-read and apply style, Michelle covers topics that are critical to the success of anyone trying to market and environmental message. Topics covered include:

Green marketing is still marketing.
Substantiate. Substantiate. Substantiate.
Influence the Greenfluencers.
Know where you want to go.
Be transparent.

For marketing professionals who are new to environmental marketing, or those who are already knee deep in “green” messages, 42 Rules of Green Marketing is a must-read.