Michelle Price, Author of 42 Rules of Green Marketing
Michelle Price is worldwide environmental strategic marketing manager in the Imaging and Printing Group (IPG) at Hewlett-Packard. She is responsible for global environmental marketing strategy and planning across all of the group’s businesses, segments and regions. Michelle has also held a variety of advertising, marketing communications and new product introduction management positions throughout HP including experience in the consumer, small and medium business and enterprise segments.
Connect with Michelle
- Twitter: http://twitter.com/MichellePriceHP
- LinkedIn: http://www.linkedin.com/in/michelleprice2007
42 Rules of Green Marketing
$19.95 Paperback
$14.95 ebook
$14.95 ebook
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Marketers across the globe are feeling the pressure to use the green lens. ‘42 Rules of Green Marketing’, written by environmental marketing insider Michelle Price, offers a practical approach to promoting your business’ environmental sustainability efforts.
Price, a seasoned marketing and communications professional, shares easy-to-apply guidelines for effective—and exceptional—green marketing, whether you’re building on your knowledge or just getting started. In her easy-to-read and apply style, Michelle covers topics that are critical to the success of anyone trying to market and environmental message. Topics covered include:
Price, a seasoned marketing and communications professional, shares easy-to-apply guidelines for effective—and exceptional—green marketing, whether you’re building on your knowledge or just getting started. In her easy-to-read and apply style, Michelle covers topics that are critical to the success of anyone trying to market and environmental message. Topics covered include:
- Green marketing is still marketing.
- Substantiate. Substantiate. Substantiate.
- Influence the Greenfluencers.
- Know where you want to go.
- Be transparent.
For marketing professionals who are new to environmental marketing, or those who are already knee deep in “green” messages, ‘42 Rules of Green Marketing’ is a must-read.