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42
Rules of Social Media for Small Business As part of the 42 Rules series, this book is designed to quickly and effectively equip business professionals with the tools they need to generate an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. 42 Rules of Social Media for Small Business demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness. ABOUT Jennifer L. JacobsonJennifer L. Jacobson is a communicator specializing in Public Relations, Brand Identity, and Strategic Sales. As a Public Relations Professional, Jennifer creates powerful campaigns that have had her clients featured on Oprah & Friends, DisneyFamily.com, The Huffington Post, and The American Marketing Association's Marketing News. Jennifer's Brand Identity consulting services have shaped company and product images for LookSmart Ltd., Merchant Circle, Impact Marketing, MarketCulture, and The Personal News Network. As a strategic sales professional, Jennifer has the unique ability to grow a sales campaign from the ground up and turn cold leads into clients almost overnight. Jennifer enjoys identifying and forging relationships with key decision makers from independent businesses to Fortune 500 companies. As the Founder of Jacobson Communication, Jennifer guides strategic outreach campaigns and growing companies. Jennifer holds a Masters Degree in Broadcast Communications from San Francisco State University and has produced commercials, webinars, podcasts, blogs, social media campaigns, and webpages for many of her clients. Related LinksIn the News
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