42 Rules of Strategic Partnerships is a compilation of easy-to-read,
practical advice on how to work with strategic partners to increase both
companies’ revenues. Whether you are new at working with partners or
a seasoned executive, 42 Rules of Strategic Partnerships provides valuable
ideas and time-tested tactics that will make you more effective and efficient
in working with your partners.
Reading this book will deliver the following benefits:
- An understanding of what your company can gain by working with
strategic partners and how to maximize your results
- A refined vision of partner relationships and how to get results
that realize long-term benefits.
- Identification and practical use of methods and resources
for working with partners that achieve unbounded success
- Practical advice and specific techniques you can start using
now for working with your strategic partners
What you will learn:
- Why to work with other companies as strategic partners
- Different types of partner relationships and the relationship
lifecycle
- How to find and recruit the right partners
- How to get them ready to sell
- How to manage partners
- How to measure partners
Mary Ann Gustafson is the author of 42 Rules of Strategic Partnerships and
is the president of Alliances Plus Consulting, a marketing and sales
firm serving the high technology, biotechnology and clean technology
industries in Silicon Valley, CA. For over 25 years, Mary Ann has
been working with companies to help them develop new strategic partnerships
and maximize their success. She has worked with companies such as
HP, NetApp, Adobe, Seagate, Genesys, Oracle and others.
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