Don’t miss this extraordinary opportunity to purchase this career bundle for a price you won’t see anywhere else! You can purchase these books either in Paperback version for $44.95 ($14.90 savings) or eBook version for $29.95 ($14.90 savings)!
These books contain practical rules and strategies for an effective social media and online presence, and a compilation of ideas, theories and practical approaches to marketing challenges.
Don’t miss this extraordinary opportunity to purchase this career bundle for a price you won’t see anywhere else! You can purchase these books either in Paperback version for $44.95 ($14.90 savings) or eBook version for $29.95 ($14.90 savings)!
These books contain practical rules on how organizations can effectively expand their reach; find the right prospects and increase sales.
42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world’s leading product marketing experts with a range of perspectives in both consumer and business markets.
In this book, you’ll learn ways to:
Best of all, it was written with the busy product marketer in mind. Each rule is kept to two pages and designed to stand on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty two of the best marketing managers in the world. Whether you are a seasoned, experienced product marketing manager or are just starting out, the 42 Rules of Product Marketing will help you to work more effectively and produce greater returns for your company.
“Regardless of your role, organization or background, you will gain new insights and ideas on how to improve the effectiveness of your product marketing activities.” Ken Horner, Vice President of Business Development, Calgary Scientific Inc.
“42 Rules of Product Marketing is an excellent compilation of easy-to-read marketing tips that cover state of the art marketing practices.” Mike Freier, President, Silicon Valley Product Management Association
“Powerful but concise book that pulls together the insights, experience and wisdom of over 40 marketing professionals with excellent advice for both consumer and business products.” Therese Padilla, President, Association of International Product Marketing & Management
Here’s a small sample of the actionable content in this book:
Rule #2: THINK BIG!, start small, move fast
Rule #8: Have Courage at Launch
Rule #10: Make Social Media a Listening Platform
Rule #21: Help Your Sales Team Communicate Your Message
Rule #: 34: Speak In The Customer’s Language
This book was created by author Philippa Gamse for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It’s primarily designed for smaller businesses which are not pure e-commerce companies, and that probably don’t have the resources to deploy major enterprise software solutions and dedicated in-house technical teams.
The book is about business concepts, issues, strategies and tactics for the Web. It is not intended to be an exhaustive list or review of tools, technologies, platforms, current regulations or any of the other constantly shifting parameters of the online world. Rather, it aims to provide a fast, but thought-provoking read that offers a 30,000 ft “hawk-eye” perspective on the many different considerations for an effective website strategy and social media campaign.
“A tactical and practical guide to web activities that will help you avoid the pitfalls and potholes.” Guy Kawasaki, Author, “Enchantment: The Art of Changing Hearts, Minds and Actions” and former Chief Evangelist of Apple.
“Philippa has put together dozens of gems to help you get more from your web presence and think more deeply about your business, your customers, and how to approach them. A must-read . . .” Dr. Mark S. Albion, Co-Founder, More Than Money Careers LLC, and former professor, Harvard Business School
“Philippa is . . . laser-focused on what works, what’s tried and true, and what simply makes sense. Just having this book on your desk will make you a better online marketer.” Jim Sterne, Founder, eMetrics Marketing Optimization Summit, and Author, Social Media Metrics
“Philippa provides an excellent list of ‘checks and balances’ for those who might be too close to their own material, or too used to seeing things from only one perspective.” Darrin Johnston, Senior Vice President, Sales, Meyer Corporation
These 42 Rules are based on 15-plus years of consulting experience and research by author Philippa Gamse into what works at a practical level, and are illustrated with real-life examples from her clients, audiences and colleagues. Each rule also includes a set of strategic questions to help you understand how to think through the key issues, how to make your own decisions in each case, and how to assign your own priorities.
You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.
42 Rules for Applying Google Analytics is about understanding a visitor’s journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product.
The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you write better ads, strengthen your marketing initiatives and create higher-converting web pages.
It is even more imperative to apply analytics now that online advertising channels have evolved from traditional display and text to mobile, video and social networking. If you are to succeed, it is a must and not an option to align metrics with business goals, draw actionable conclusions and articulate metrics and goals to stakeholders.
Author Rob Sanders is a Google Analytics expert and consultant with a diverse group of companies providing creative and technical solutions for online growth including overseeing their search engine marketing, social networking, blogs & video.
“Rob Sanders has helped me to analyze and manage successful campaigns for clients from Fortune 500 companies to non-profits. In this book, he gives step by step, no-nonsense advice so you can do the same for your business, using Google Analytics. Read it and learn!” Cathy Clifton, Brix Direct, E-Commerce Consulting
“Rob does an outstanding job of outlining the rules and methodology used by Google Analytics and presents a plausible plan for maximizing the marketing potential of this important tool.” Robert Wucher, Principle, Wucher & Associates
“42 Rules for Applying Google Analytics is a great resource for anyone interested in learning how to use, or make better use of, Google Analytics.” Seth Rosenberg, Senior Vice President, Sales & Marketing, Equity LifeStyle Properties
Here’s a small sample of the actionable content in this book:
Registration with the BrightTALK network is free and gives you access to all 42Rules webcasts plus thousands more across their network.
The economy is changing. Trust and value have become the new Return on Investment (ROI). Consumers are the new drivers of the market; they are in control of where, when, how and from whom they buy. To succeed in this economy you need to do it all – build relationships, establish trust and value, maximize efficiency and generate bottom line results.
In her new management book, 42 Rules To Turn your Prospects into Customers, Meridith Elliott Powell draws on her 20-plus years in sales to give you a practical step-by-step guide on how to find the right prospects, build profitable relationships, close more sales and turn your customers into champions for your business. Through her experience, research and interviews with sales professionals, clients and executives, Powell has gathered valuable information that will help you navigate this change, get ahead of the curve, and succeed.
For sales people, business owners, and executives who need to know how to identify the right prospects; build quality relationships, and maximize their sales efforts, this book provides solid, actionable answers. The rules can be learned quickly and implemented immediately so you and your teams can develop your most critical skill – striking the balance between relationships and results.
Powell answers these questions and more:
Author Meredith Elliott Powell, a life-long student of sales and the sales process, is passionate about helping her clients succeed. Her experience, dedication to research and her desire to listen and learn from the ultimate teacher – our customers – ensure readers gain first hand knowledge of how to Turn Prospects into Customers.
“Between the specific action steps and the simplicity of Meridith’s ideas, I found myself eager to try what I learned in this benefit-rich book. I gained ideas for my business in almost every chapter and have been effortlessly taking new steps forward with my sales process. Meridith just makes the sales process so easy!” Misti Burmeister, CEO Inspirion, Inc., New York Times Best-Selling Author, Boomers to Bloggers: Success Strategies across Generations
“Sales can seem overwhelming and scary to so many, but thank goodness for Meridith. She approaches the topic of sales in a unique way in her new book by laying out easy steps that lead to great relationships that close that deal. This book is ideal for everyone from the sales professional to the professional who never thought they would have to sell. By the time you finish Meridith’s book, you will be a salesperson with a smile.” Marquesa Pettway, DTM, Reinvention Expert, Speaker, Author, Coach
Here’s a small sample of the actionable content in this book:
Rule 2 Confidence Is Key To Sales
Rule 20 Master the Art of Listening
Rule 39 Invest in Yourself
You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.
Registration with the BrightTALK network is free and gives you access to all 42Rules webcasts plus thousands more across their network.
42 Rules of Social Media for Small Business is the modern survival guide to effective social media communications and the answer to the question, “what do I do with social media?” Written by communications professional Jennifer L. Jacobson, this book is designed to help entrepreneuring professionals use social media to propel their business and get the most out of their social presence. From networking communication to social branding, 42 Rules of Social Media for Small Business addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media.
As part of the 42 Rules series, this social media book is designed to quickly and effectively equip business professionals with the tools they need to grow an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. 42 Rules of Social Media for Small Business demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.
Jennifer L. Jacobson is a communications professional who drives public relations and social media for Retrevo.com, one of the largest consumer electronics shopping and review sites in the world.
Here’s a small sample of the actionable content in this book:
Rule 4 Thoughtful Social Media Generates Thoughtful People
Rule 14 Meet With Customers Virtually
Rule 26 Have Enough Lifeboats To Save Your Blog
Registration with the BrightTALK network is free and gives you access to all 42Rules webcasts plus thousands more across their network.
42 Rules of Cold Calling Executives is an easy-to-read sales book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant, yet the 42 Rules give them ways to redesign their thinking, approach, practices, and tools to get the best possible results.
If you are part of sales management looking to give your team something to help them with cold calling challenges or are an account rep wanting better results, this book is for you. In it, you will learn and explore:
This book contains some of the fundamental principles author Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years.
“Mari Anne’s book serves as a useful and clearly written guide for both sales teams and management. The process of calling executives, understanding their pain points, what their needs are, and capturing their attention to share your services and stories is a delicate one. Mari Anne shares insight and guidelines that only an experienced and confident professional can do well. What are IT executives concerned with everyday? What are the needs of enterprise technology companies? As a sales professional, how do you build your pipeline with new opportunities? Understanding these questions, the full buy cycle process, and most importantly – how human psychology plays a role in business and sales is vital. “42 Rules of Cold Calling Executives” should be a reference book on every sales/lead gen. professional’s desk.” Maria Ross, Founder Red Radish Marketing
“Mari Anne’s Rules are practical, well thought out and show her obvious breadth of experience. She is very good at pointing out how a salesperson with any level of telephone experience can apply strengths that they might have in everyday interactions to becoming a more effective cold caller.” Garth Moulton Co-Founder, VP of Community Jigsaw
“Our research shows that lead generation and early identification of buying cycles are top challenges for companies today. The Vanella Group has been successfully meeting these challenges for its high-tech clients for the past 7 years. Mari Anne Vanella now shares the rules she’s developed and her company follows to ensure success in this critical area of sales.” Barry Trailer Managing Partner CSO Insights
Here’s a small sample of the actionable content in this book:
Rule 6 Gather Prospects from Prospects
Rule 16 See Every Project from The Prospect’s Perspective
Rule 30 How to Troubleshoot Your Calling?
Registration with the BrightTALK network is free and gives you access to all 42Rules webcasts plus thousands more across their network.
If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools, language and tactics of selling in today’s market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to sales effectiveness to 42 rules. These rules have been road tested over 28 years of personal sales and management experience and close observation of many salespeople and sales organizations. These rules apply to all selling efforts, from high-tech enterprise sales to non-technology sales.
Sales isn’t rocket science, but it’s not ABC simple either. While selling is often either over-engineered or over-simplified, today even the professionals are caught off-guard in a changing world and marketplace. “Old school” is out; new school is in, but with a twist. There are key sales fundamentals that never go out of style but still need a refresh. This book upgrades and adjusts foundational rules for today’s business environment to increase the overall sales effectiveness of individuals or teams.
In 42 Rules to Increase Sales Effectiveness, you will learn:
This book by author Michael Griego will challenge standard conventions while reinforcing best practices that have gotten lost in the recent advancement of new technologies and modern tools. It’s a great read for any professional to confirm that their own “salesmanship” is still on target and appropriately current. Use this as your own handbook to reset on key best-practices for the new day or teach a new generation 42 nuggets and practical applications of this fascinating activity called Sales.
“I’ve been around sales and selling for 30 years, attended every program and read nearly every book on the art and science of selling. In a highly readable format, Mike’s book reconfirms and realigns modern sales and sales management best practices. It’s a worthy tool for today’s sales reps, sales managers and executives.” Dr. Jeffrey Magee, best-selling author, publisher of PERFORMANCE Magazine
“Mike Griego is the best-in-class sales thought leader.” David Frigstad, Chairman, Frost & Sullivan
“I highly recommend this book to anyone who needs to sell.” Michael Yang, Founder/CEO, MySimon, Become.com
Here’s a sample of the actionable content in this book:
Rule 2 It’s Not About You
Rule 7 Know How Your Customer Buys
Rule 22 Upgrade Your Account Management
You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.
Registration with the BrightTALK network is free and gives you access to all 42Rules webcasts plus thousands more across their network.
42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. With over five hundred years of combined hands-on product management and product marketing experience, the authors Brian Lawley and Greg Cohen each shares one rule that they think is critical to know to succeed in product management. Whether you are a seasoned and experienced product manager or are just starting out, ’42 Rules of Product Management’ will help you lead with greater effectiveness and influence.
Packed with pearls of product management wisdom, this management book has something for everyone. Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. They can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world.
“If you asked me to place decades of product management experience in a box, this book is what you will find under the lid. The 42 Rules of Product Management is truly a unique compendium of practical product management advice from proven professionals in their field. If you are seeking commercial success for a product or service, the 42 Rules of Product Management will navigate you around numerous pitfalls encountered along the way, including the barriers that are often self-induced.” Michael J. Salerno, Co-founder, Boston Product Management Association
“42 Rules of Product Management is a very straight-forward, easy and fun read. There is nothing more elegant and simple than asking fellow product managers to share their ideas and capture it all for future reference. It’s a book that everyone is going to want to have within reach.” Therese Padilla, President Association of International Product Marketing & Management
“Brian and Greg have shown tremendous leadership by bringing together talented Product Management professionals to share their thoughts, opinions and passion for Product Management. This book shows that the global Product Management community is alive and actively growing.” Lisa Simons, Senior Product Development Consultant, brainmates
Here’s a small sample of the actionable content in this book:
Rule 2 Work on Products You Are Passionate About
Rule 4 Think Like an Entrepreneur
Rule 5 Learn to Say “No” to Customers
You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.
