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Conversational Marketing

Customers do the talking: Seven tips for Conversational Marketing
"Word of mouth" can mean a world of referrals and new business prospects. Laura Lowell, author of 42 Rules of Marketing and Jennifer Jacobson, author of 42 Rules of Social Media for Small Business hold a joint webinar.  

You can listen to it here.

Customers do the talking: 7 tips for conversational marketint

Topics Covered:

  • Get to know your customers
  • Involve them and they will understand
  • Admit when you make a mistake
  • Make them laugh
  • The Internet is an interactive, evolving environment
  • When one complains, 100 support you and 500 don't even notice
  • Create positive advertising and viral behavior

 

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