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Post An Excerpt At Freebie Sites

If you have an excerpt of your book you can offer it on sites that publish free offers to readers.  Make sure that you include more than just your introduction.  Most freebie sites require the excerpt to include one chapter from within the book.  You can find these types of sites by searching Google.

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Write Guest Posts For Blogs

Another marketing idea for your book is to find blogs on the topic of your book and offer to write a guest post.  You might be asked to provide an original piece that won’t be published anywhere else.  Only offer that kind of exclusivity to a blog with a large readership that may be interested in your book and include a  link back to the book in your biography.  Many authors have done well using this method.

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The Smashwords Book Marketing Guide

Smashwords is a site that works with authors and publishers to help them get e-books published by online bookstores.  On this site you’ll find many excellent free resources to help you publish and market your book.  Our favorite is the newly updated Smashwords Book Marketing Guide.  Some of the information in the guide you may already know but we think you’ll learn a thing or two that you hadn’t thought of on your own.  Read the guide and let us know which marketing tactic you liked the best!

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GoodReads Has A Fantastic 2012!

We love GoodReads.  It is a great resource for both authors and for readers.  We regularly run giveaways for our new books and we always get a good response so we are happy to see that Goodreads doubled in size in 2012.  To learn all the good news from Goodreads click here and let us know how you use the site to promote your books.

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Offline Book Promotion Ideas

Toni (The Geek) got sidelined by illness in November and took some time away from computer.  This is great news for authors because it gave her some time to think about offline book marketing and she came up with nine ideas every author should consider.  Read “9 Offline Book Promotion Ideas (That Don’t Suck)” and tell us if you have an offline promotion ideas to share with our readers!

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The Benefits of the Virtual Book Tour

Selling a lot of books requires some creativity and hard work.  We have talked before about the benefits of a virtual book tour and today we have another article that can help you decide if a tour is right for you and your book.  Read “The Benefits of the Virtual Book Tour
by Celeste Ng and let us know what you think.

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AME Blog Carnival: Tips and Tricks for Writers and Authors November 26, 2012

Last month’s blog carnival on Author Marketing Experts, Inc. includes at least a dozen blog posts with excellent advice from a variety of experts. You’ll find tips like “How to find your own writing style” and “Writing Fiction The Walter Mitty Way”.  Take a look and let us know what you think.

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Give Away A Free Excerpt

Amazon.com does this with great success.  You can see a portion of any book through their “Look Inside” promotion.  You can do this on your own sales page but creating an excerpt of your book with the title page, author bio and one chapter (with a call to action to buy the book at the end).  Instead of just allowing people to download the excerpt ask them to sign up for your newsletter or “notification” list so you can keep them up-to-date on discounts or new books.  This is a great way to build your list.

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Formatting Your Kindle Book Description

Most authors create their book descriptions for Kindle with plain text because they don’t realize they can use some html tags to jazz up their format.  Kindle Direct Publishing (KDP) has created a list of support html codes here.  Take this information, login to KDP and have a stab at making your description more exciting and eye catching!

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Catherine, Caffeinated Says Flashy Book Trailers Don’t Work

Catherine, Caffeinated is a blog written by Catherine Ryan Howard and she has a very good article about “Why Flashy Book Trailers Don’t Work.”  We’ve seen a lot of book trailers… flashy and not so flashy.  We liked most of them so it is interested to hear why Catherine thinks they don’t work.  You can read the article yourself.

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