Archive | Book Marketing RSS feed for this section

From The Creative Pen: Advice For When Your Book Isn’t Selling

The Creative Pen blog has a good article titled “Help! My Book Isn’t Selling. 10 Questions You Need To Answer Honestly If You Want To Sell More Books.”  Some of the advice is common sense but most of it is real meat that you can use to figure out why your book isn’t selling.

Continue Reading Comments Off on From The Creative Pen: Advice For When Your Book Isn’t Selling

Get Your Book Reviewed On Facebook!

Are you looking for another book review opportunity?  Check out Facebook.  You’ll find that many book reviewers have Fan Pages that are quite popular.  Many of them have over a 1,000 fans and your book review will appear on many of their timelines.

Look at the Fan Page of each reviewer and contact the reviewer to ask for a review.  Be patient, it takes time for reviewers to work their way through a stack of books to review.  Some of the book reviewers we follow are:

Beth’s Book Reviews
Book Monster Reviews
MS Nonfiction Book Reviews

Continue Reading Comments Off on Get Your Book Reviewed On Facebook!

50 Simple Ways to Build Your Platform in 5 Minutes a Day

We just stumbled on a great article from 2011 about how to build your brand (platform) and promote your book in 50 simple ways.  Read “50 Simple Ways to Build Your Platform in 5 Minutes a Day” at Writers Digest.

Continue Reading Comments Off on 50 Simple Ways to Build Your Platform in 5 Minutes a Day

New Book Trailer For “42 Rules for Divorcing with Children”

One of our newest authors at 42Rules has created a nifty new book trailer on YouTube for the book.  Book trailers are a great idea that authors are leveraging to sell more books.  Some people prefer video rather than a long description of a book.  Take a look at this video and learn what a book trailer should look like!

Continue Reading Comments Off on New Book Trailer For “42 Rules for Divorcing with Children”

Paid Book Reviews Generate Controversy

The internet is chock full of stories about Todd Jason Rutherford.  Rutherford built a thriving business providing paid reviews that he and paid freelancers wrote.  In some cases the book was never read by the reviewer.  This worked very well for Rutherford until a displeased client posted complaints on consumer sites.  Although both Google and Amazon stepped in and effectively put him out of business he is still trying to make money from authors albeit in a smaller venture.  You can read the original article about Rutherford on The New York Times and a follow-up that prompted comments from Rutherford on Publishers Weekly.  42 Rules has never paid for reviews but we’d be interested in hearing an opinion of the practice from our readers!

Continue Reading Comments Off on Paid Book Reviews Generate Controversy

Book Marketing Resources From John Kremer

John Kremer is the author of the book “1001 Ways to Market Your Books” and he has a very robust website.  He offers a free e-zine and some paid services but you can learn a great deal about book marketing just by reading through his website.  Take a look around and let us know what you think!  John is also a consultant in the areas of book marketing, book sales, book promotion, publicity, direct marketing, pricing, book titles, book covers, book marketing plans, book proposals, rights sales, and more.  If you like what you learn from his website check out his consulting services!

Continue Reading Comments Off on Book Marketing Resources From John Kremer