Archive | Book RSS feed for this section

Recommended Book: Book Power: A Platform for Writing, Branding, Positioning & Publishing

Book Power will teach you how to harness the power of Amazon, the greatest retail giant on Amazon so your content will be seen. Use Amazon as a search engine and optimize your book in a way that will drive more leads than pay per click or search engine optimization. Stop wasting money trying to drive traffic and let them do it for you. Understand the power of Amazon’s massive e-commerce empire and use it to drive pre-qualified traffic, bring more dollars to your business and more clients to your door.

You will learn:

  • Why You Want to Publish on CreateSpace AND Kindle
  • The Benefits of Being a Published Author
  • Proper Formatting Techniques
  • Book Cover Design
  • How To Create An Outline
  • Choosing the Right Title
  • The Benefits of Aligning with Experts
  • What a Platform Is – And Why You Need One
  • The Importance of Consistent Branding
  • Secret Strategies for Writing Your Book Description
  • How Amazon Is Primarily A Search Engine
  • How To Put Your Book Into Four Categories for Maximum Exposure
  • What A Sales Funnel Looks Like
  • How To Promote with Book Tours
  • How A Book Helps You Reach More Markets & Drive More Sales
  • Why You Want To Think About A Book Trailer Video
  • Cross Pollinating Your Social Media for Best Results
  • The Importance of Consistent Branding
  • Optimizing Your Author Central Profile
  • The Best Ways To Promote Your Book
  • How To Use A Book To Gain Media Exposure
  • Using Your Book As a Lead Generator
  • Getting It Right The First Time
  • Engineering A Best Seller
  • Using Categories To Your Benefit
  • Keywords, Categories And Book Description SEO
  • How To Create Content Fast
  • The Authors Secret You Did Not Know About
  • Gamifying the Creation of Your Book
Continue Reading Comments Off on Recommended Book: Book Power: A Platform for Writing, Branding, Positioning & Publishing

25 Things I’m Learning From Closing a Bookstore

book marketing

publishing has a touching owner by bookstore owner “JL Sathre” that is both funny, touching and sad.  There are so few physical bookstores anymore that learning of another one closing is a bit painful.  JL does a good job of reducing the pain and including the humor.  She started this journey by writing an article titled “25 Things I Learned From Opening a Bookstore”.  You can read the entire article at “25 Things I’m Learning From Closing a Bookstore“.

Continue Reading Comments Off on 25 Things I’m Learning From Closing a Bookstore

The 2014 Digital Book Awards

The Digital Book Awards (formerly known as the Publishing Innovation Awards), founded in 2010, recognizes innovation, creativity and excellence in all aspects of digital book publishing. Each year, award winners and finalists in 15 categories demonstrate fresh thinking, inspired design and bold technology integration, pushing the boundaries of what’s possible in this constantly evolving publishing arena.

The program encompasses all forms of digital publishing that are available to consumers as ebooks, enhanced digital books and apps, in order to showcase and reward the work of authors, developers and publishers.

Our 2013 winners and finalists, celebrated at an awards luncheon at the Digital Book World Conference, included titles from the big-six publishers, independent publishers, international producers, digital developers, platform hosts, and self-published authors— in other words, a true reflection of the current digital publishing landscape.

All entrants to the Digital Book Awards are automatically entered in our QED process. The QED is a rigorous 13-point inspection conducted by a network of experienced ebook developers to ensure that all entries meet our criteria before the judging begins.

Once the QED process has been completed and your entry is certified “QED ready,” your entry is then reviewed by one of our prestigious judges, all of whom are widely recognized within the publishing industry for their expertise in ebook content, design and production.

Learn why you should enter discover the categories available for this year’s award at Digital Book World!

Continue Reading Comments Off on The 2014 Digital Book Awards

Recommended Book: Money Making Machine

Money Making Machine – How To Publish, Market and Make Money Using Kindle Books is a Kindle book by Anbu Rayappan.  The author wrote this book about his success with Kindle books that he has not even written.  He gives tips on how to outsource books for Kindle in addition to lots of marketing tips.  In 4 QUICK and SIMPLE Steps, he will tell you exactly what you need to do to create and market your book.

Included in this book are tips such as:

  • How to use KDP Select to improve your sales.
  • How to use Google Keyword Tool to effectively market your kindle book
  • how can you convert your passion and expertise into a money-making book
  • how to select a clickable and amazing cover design
  • list of more than 75 power words to create your book description
  • how to effectively use book description to improve seo
  • how to bring your book on to the first page of amazon search result
  • how to choose titles which persuade the customers to click using
  • emotive hidden persuasion technique?
  • How to get your dream cover design from the designer?
  • Where to find excellent cover designs for your book
  • how to use reviews to sell more books?
  • How to make your competitor to sell your book
  • how to get your book appear in “customer who bought…” Section
  • what color should be your cover design?
  • What fonts sell more books?
  • How to get 70{6d2d557e9d00bd0668d81f1c684edf6bee4f94716c136688ced4e9a613f7f134} royalty from amazon?
  • What price to choose to maximize your profit?
  • How to sell your book free and still make money?
  • How to get to the top 100 best sellers list?
  • Do you need page break at the end of every page?
  • How to find the right category to sell more copies?
  • An amazing way to figure out the number of copies sold from sales rank.


Continue Reading Comments Off on Recommended Book: Money Making Machine

How a Car Can Unlock Your Author Website

book has a fantastic blog post for newbies who don’t know how to create a website for their book.  Their analogy is to compare your car to your author website.   They even rank blogging platforms in car terms!  How adorable is that?

Creating a blog or website can be very confusing for someone who isn’t web savvy but everyone understands the ins and outs of cars!  You can read the full post on

Continue Reading Comments Off on How a Car Can Unlock Your Author Website

Product Failures Are Opportunities to Delight Customers

field serviceNo one wants a product to fail, but it happens. The way you deal with failure can create significant opportunity to enhance customer loyalty.

But, if handled poorly, it gives your customers the excuse they need to buy from your competitors. Your customer views product failure as an emergency, especially if it affects business operations.

Take a dentist, for example. If his or her vacuum system stops working, the office must shut down until it’s repaired. This is inconvenient for the dentist, the staff, and the patients. It also represents loss in business revenue until the system runs again. This kind of situation is high priority for field service organizations servicing dental offices.

In industrial settings, when a product fails, you may have to deal with irate customers who have spent lots of money with your company. This can be a golden opportunity to show customers that you support them with speed and efficiency.

“90{6d2d557e9d00bd0668d81f1c684edf6bee4f94716c136688ced4e9a613f7f134} of what I deal with starts as a problem, but I don’t look at it as a problem. I look at it as an opportunity to delight a customer,” says Michel Yasso of MSR Consulting Group. Customer service organizations offer the following steps when first contacted by a customer with a problem. Field service organizations should follow the same steps:

• Empathize with the customer; do not make excuses.
• Don’t patronize or talk down to customers; this will only make the situation worse. Really listen to what the customer is telling you, take notes regarding the situation, and ask for clarification.
• Remain calm even if the customer is not.
• Apologize, if appropriate. Say something like, “I’m sorry you are frustrated; let’s see how we can resolve this situation.”
• Promise to try to fix the problem or to try to find a solution. This will ease the tension the customer has created. The customer is looking for a resolution. Then do what you promise.
• Answer confidently, and take responsibility for assisting, even if this means you must refer the case to someone else.
• Give the customer a time when you will get back in touch—one hour, four hours, one day, etc. Then be sure you call back at the appointed time. Keep following up at regular intervals until issues are resolved.
• Take action to get the customer operating as soon as possible, or obtain information and estimates when this will happen.
• Write clear, concise reviews of incidents. Document issues and resolutions.  Keep notes about anything that may assist others who deal with the customer in the future.

Your customers know that things will break, but they will be upset anyway. Your ability to react quickly and efficiently is crucial.

Sometimes, field service doesn’t go as expected. It may be appropriate to escalate to your customer’s executive management, especially when situations involve significant disruption in business. In these cases, your service executive or director should call the customer C-level executive and apologize. Give realistic estimates for repair, and perhaps, tell the executive you are going to make suggestions, after the issue is resolved, about how to avoid future disruptions. This may include things like more frequent maintenance or the purchase of redundant systems for critical business processes.

Professor Morris Cohen of The Wharton School notes, “The objective of service is to generate customer satisfaction. And satisfaction results from the difference between the customer’s perceptions of service versus the customer’s expectation for service. If the perception is greater than the expectation, the customer will be satisfied or even delighted.” The opposite is also true, no matter the objective quality of service. So, set realistic customer expectations, and strive to exceed those. You will have delighted, loyal customers.

(c) 2013, Rosemary Coates and Jim Reily

This article is Rule 2 from the new book “42 Rules for Superior Field Service“.  Purchase it today!

Continue Reading Comments Off on Product Failures Are Opportunities to Delight Customers

Hangout With Your Super Fans Using Google Hangouts

Google PlusGoogle Hangouts are a feature of Google+ and they allow you to hold a webinar with nine people or less.  You can use Google Hangouts as a reward system for super fans who introduce your book to new readers.  You may already know who these people are but if you don’t you’ll need to find out.  Hold a contest with specific goals for fans to promote your book(s) and use the hangout as the reward.  You’ll need to have written rules that enforce a “no spamming” rule to protect your reputation but if done carefully this could be a great incentive for fans to bring you new readers.  You can learn more about Google Hangouts here.

Continue Reading Comments Off on Hangout With Your Super Fans Using Google Hangouts

Use Videos To Create Rapport With Readers

If you have a decent webcam on your computer you can create short videos about your book and post them on your site, on YouTube and share them on social media sites.

This should be particularly easy if you write fiction because you can create a video for each important character.  You can talk about their history, motives, feelings, etc.  The list is endless.

For non-fiction you could create a video for each chapter.  Expand on the main theme, offer additional resources, discuss reader feedback, etc.

There are many people who are visual learners and video appeals to them more than any other medium.  Learn how to optimize your videos for search and drive your website rankings higher in the search engines.

Continue Reading Comments Off on Use Videos To Create Rapport With Readers

Twitter For Fiction Characters

book marketingCommunicating with readers and potential readers is your main goal with promoting your book.  Consider creating a Twitter account for your main character(s) and using it to communicate with readers.  Some authors are having luck with this but be sure to read Twitter rules first.  If you decide to do this create a robust profile for your character but make sure that you disclose that your character is fictional.  If you already do this successfully let us know in the comment section and we’ll feature your account on our blog!

Continue Reading Comments Off on Twitter For Fiction Characters

Sell More Books Through Guest Posting

No, we don’t mean guest post and push books on readers.  No sane blogger would allow this anyway.  What we mean is to offer guest posts that cover the topic of your book and the blogger will most likely allow you a link to your book website.  Before you start offering guests posts be sure to read the rules (if there are any) offered by the blogger and be aware that you will need to offer unique content not used anywhere else!

Continue Reading Comments Off on Sell More Books Through Guest Posting