by Laura Lowell
on September 24, 2013
in Authors, Marketing, Marketing And Sales Strategy, Sell Books
Another really useful site for authors is World Literary Cafe. Join the World Literary Cafe community and find opportunities for author interviews, editors, reviewers, book giveaways, beta readers and more. One neat feature is that you can hold and host a book club discussion of your book. You will also find all kinds of writing and publishing advice. Pop over to World Literary Cafe to look for yourself.
by Laura Lowell
on September 17, 2013
in Book, Marketing, Marketing And Sales Strategy, Online Marketing, Writing
Here’s a brilliant idea we had for promoting fiction books. There are so many fiction authors out there and more joining the market daily that it makes one wonder how can you stand out from the crowd?
Certainly there are many marketing tasks you should be doing, and we cover many of them in this blog, but aside from marketing how can you give your potential readers a taste of your writing? Give them a taste by giving them a taste. Write a short story or two featuring the characters of your book and give it away to potential readers. There are so many places on the web where you can post your short stories for free that we won’t list them all there but Wattpad is a good place to start.
Your short story may be a prequel to your novel or perhaps a sequel. It could be an expansion on a plot device in your novel or it could introduce a new character. Use your innate creativity to create this short story and then promote the heck out of it. This is a great way to grab the attention of potential readers by giving them a “taste” for free!
by Laura Lowell
on September 10, 2013
in Book Marketing, E-Books, Marketing, Marketing And Sales Strategy
Addicted To E-Books offers e-book authors two ways to promote your book. If you are running a free promotion on Amazon.com or Smashwords you can submit the free promotion here. If your e-book is priced at $5.99 or less you can submit it to be featured on the home page.
The rules: you must create an account to post your book and each book can only be listed once. There are many books on the list so be patient. No Erotica or offensive material will be accepted as this is a family friendly site. Be sure to submit only books that have at least 5 reviews on Amazon.com. To submit a book to this promotion click here.
by Laura Lowell
on September 5, 2013
in Book Marketing, Book Reviews, Marketing, Marketing And Sales Strategy
Online Book Club for Readers is a site about books by book lovers. Included in the site are a discussion forum, polls, reviews and recommendations. This site offers another chance for authors to get their e-book(s) reviewed for free.
To get your e-book reviewed you’ll need to fill out a rather lengthy form but this should not bother you. Getting a fair review is the trade off. The review will be posted on the book club site but it is at the discretion of the reviewer to post it elsewhere. You should be able to use the review to add to your editorial information on your Author Central account on Amazon.com!
by Laura Lowell
on September 3, 2013
in Book Marketing, Marketing And Sales Strategy
We love a good bookmark. Who doesn’t? Bookmarks are something that we take for granted but when we don’t have one at hand we scrounge around the house to find something, anything to put between the pages of our book.
Authors should take advantage of the fact that everyone needs a bookmark, or more specifically, several bookmarks. Get custom made bookmarks that match the cover of your book and include details on where the book can be purchased. This will work for e-books too.
Before your book is even published setup your book for pre-order on your website and start giving away the bookmarks. Some ideas for spreading the word about your book:
- Ask your local librarian if you can leave a bookmarks at the checkout counter for people to pick up before they leave.
- Check with all your local bookstores and see if they will give them away with a purchase.
- Leave your bookmark inside books in the library that are in the same genre as your book.
- Leave behind a bookmark at coffee shops, restaurants or anywhere you people can sit at a table.
- Ask friends and family to pass out your bookmarks and be sure to send a bookmark to everyone who has purchased a book!
If you are struggling to get your book marketing campaigns off the ground check out Book Marketing Mojo!
by Laura Lowell
on August 23, 2013
in Marketing And Sales Strategy, Press Release
Using press releases to promote your book is a good idea. Finding those sites is back breaking, tedious work so we’ve found a list for you. The links are live as of this posting but we can’t guarantee they will stay that way!
Press Release Sites
by Laura Lowell
on August 9, 2013
in Book Marketing, Internet Marketing, Marketing And Sales Strategy
Author and professional speaker Stefanie Newell has created a video about marketing your book on the internet by actually interacting and she tells you why. Take a look and let us know in the comments what you think!
by Laura Lowell
on July 31, 2013
in Book Marketing, Internet Marketing, Kindle, Marketing, Marketing And Sales Strategy
Dreaming of being a best selling author? If you are writing or have written a book your new job is MARKETING! Self published or traditionally published… it doesn’t matter. Someone has to market your book and who better to do this than you? BookMarketingMojo will show you the way!
Grab the FREE Book Publishing Dictionary created by Book Marketing Mojo. It will help you with the ins and outs of publishing!
by Laura Lowell
on July 9, 2013
in Book Marketing, Facebook, Marketing, Marketing And Sales Strategy
You already know you can share updates from other people’s Facebook Fan Pages on your profile or Fan Page, right? Another way to make friends on Facebook is to post about other Fan Pages with fans who would read your books. Make sure to link to the Fan Page and use hashtags. You can also message the other Fan Page admin to let them know you posted about them. Play nice on Facebook and you’ll grow your own fan base.
by Laura Lowell
on June 27, 2013
in Authors, Book Reviews, Marketing And Sales Strategy, Networking Strategies
Reviews are critical to book sales and it doesn’t matter if you get 5 stars or lower. In fact, some publishing experts say reviews look more real if they are a mix of ratings. If you have reviews on Amazon and GoodReads comment on them. Make your comments positive even if the review is not and you will go a long way to building reader loyalty. You even have the opportunity of learning how to improve your next book from the readers themselves. Always take the opportunity to interact with readers and they will remember you the next time they visit the bookstore.