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Give Your Book It’s Own Facebook Fan Page

No doubt about it… FaceBook is fun. You can find friends from high school, college, old employers… it’s great to see how people are doing.  However, the biggest challenge authors have with FaceBook is where to draw the line between the personal and professional.

Branding yourself as an author versus your personal life can be confusing.  FaceBook can help or hinder you in this area if you don’t use it appropriately.  You can use Facebook Fan Pages to create a separate presence for your book AND to build an audience.

A Fan Page is a page that can be created just for your book.  This was done to allow authors, businesses, bands, non-profits and others to have a place to gather.  Individuals can become “Fans” of your page, which is completely separate from your personal profile.  The benefit for us authors is that you can provide book related content to your fans without them seeing the picture of you sent your grandparents last Christmas.

Now you can begin telling people about your Fan Page and invite them to “become a fan”.  You can advertise within FaceBook and target potential readers.  On your Fan Page, you want to give folks things to do, learn, try all focusing on the topic of your book.  Ask fans to leave comments and respond to comments when you have the time.  You can use Social Oomph or Hootsuite to schedule content updates to your Fan Page for you!  Use your Fan Page like a mini website to promote your book.

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What If Your Business Was a Book?

John Jantsch of Duct Tape Marketing is the author of three books and in his post he correlates the process of marketing a business to the process involved in proposing, outlining and writing a book. Read the entire post to learn why you should treat your business like a book!

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A Simple Tip To Sell More Books

Update your signature line in your business and personal email with your book title (even if the book is not finished). This idea sounds so simple, but I get hundreds of emails every day from authors who don’t add their book t their signature line.  Think about how many emails you send every day.  Your signature line is a valuable piece of email real estate that most people simply overlook.  Yep, it’s simple and easy to do.

Don’t use your book picture in your signature.  In some they come across as attachments and can’t be seen without opening the attachment which most people never do.  Sometimes they show as broken links if someone has the html turned off in their e-mail settings.  Either way, it doesn’t look pretty.

If you haven’t added your book title to your e-mail signature line do it now!

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Build Relationships With Potential Readers By Giving Something Away

A great way to create a relationship and build trust with a potential reader is to give something to them for free.  This could be an excerpt of your book, a free chapter, a tipsheet or checklist from the book, etc.  In return you can ask them to give you their name and e-mail address so you can keep in touch.

Some of you may be unsure about this idea.  You’re thinking “but why give it away when I can charge for it?”  You can’t charge people for stuff if they don’t know you exist.  People aren’t going to do business with someone if they have no idea who you are.

There are two things to remember when you give something away:

1. Make sure it has your name and contact information on it.

2.  Make sure it has a real perceived to your clients.

In order for this strategy to be successful you need to make sure people know about it.  Here are some promotional ideas to try:

1. Issue a press release using a free press release distribution site.

2. Announce it to all your social networks (FaceBook, LinkedIn, Twitter, etc.).

3. You can put an announcement in your local Chamber of Commerce email distribution.

4. Send an email to all the Associations, Networking Groups, industry groups that you are a part of.

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Use Social Media To Promote Your Book

Most of us have a love/hate relationship with social media because we really don’t understand the how and why of using it.  Social media isn’t for everyone.  It can take some time to get started, but if your readers use social media, then you should too.

Social media marketing includes the top three social media sites LinkedIn, Facebook and Twitter and blogs, podcasts, webcasts, teleseminars and video sharing sites like YouTube.  Any place where people gather to talk and socialize is considered a social media site.

We can’t get into all the aspects of using social media to market your book here but you can check out the FREE webcasts I’ve created on the topic and there are quite a few.  Click the link to visit 42Rules to check them out.

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Piggy Back On Current News To Promote Your Book

The most difficult thing for any marketer to do, whether on-line or off, is to create a “buzz” around their book. You have to build a level of excitement surrounding your book for it to see any success at all.  You may feel like you are beating your head against a wall as you try to get anyone to notice your book and to get them to even care.  I am sure that you think that you have something that is very important to offer people. Unless you can educate and convince them that it is important, they just won’t get it and you won’t get the sale.

There is a way that you can get by without having to do the hard work of generating excitement around your book.  Let the larger media outlets do all the work for you.  Sometimes you will luck out and find that there is a big buzz related to your book and it will only take a little bit to get the social groups interested in what you have.

I used this strategy when I launched 42Rules for Working Moms. This was during the days leading up to the Presidential elections.  Michelle Obama and Sarah Palin were both “working moms” and all over the media.  We connected the book to that story and landed a full feature placement on The Peter Walsh Show on the Oprah & Friends radio.  See how it works? Connect to something that is already buzzing is a much more effective  strategy than creating the buzz all by yourself.

If you don’t get lucky with a connection between your book and the media you will have to use your imagination to connect the dots.  Look for what are popular topics on the regular news media, what trends are hot and what gossip is going on in social circles. More than likely you are going to find something that your book can fit into.

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Market Your Book With Article Marketing

Article marketing also known as “Article Syndication” is the marketing technique of submitting an article about the topic of your book or a chapter of your book to topic related sites on the internet.  The types of sites you want to submit to are blogs, article newsgroups, article directories, forums and topic specific sites.  You do not need to spin your article or chapter as search engines do not penalize articles that are syndicated to more than one site.

In return for using the article publishers allow you to add a biography and at least one link to your site to the end of your article.  The best use of the link would be to create an opt-in form on that page to capture reader information.  In return, you can provide them with another chapter of your book, a tipsheet or another article.

Once your article has been published tell people about it.  Tell potential clients about it, link to it from your site and post the article link to your social networking sites.  Published articles add to your credibility as a book author.

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What Is The First Thing You Need To Do To Get Book Sales?

Get reviews.  It’s that simple.  The incredible success of Amazon.com has largely been driven by user generated reviews.  Books with no or few reviews don’t sell.  Even books with negative reviews sell better than books with no reviews because potential buyers know a book won’t please everyone.  If you have a book you need to give away copies to reviewers and ask them to post their reviews on Amazon.com and every other book review site they can find.  It’s that simple.

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