Tag Archives: Social Media

Use Social Media To Promote Your Book

Most of us have a love/hate relationship with social media because we really don’t understand the how and why of using it.  Social media isn’t for everyone.  It can take some time to get started, but if your readers use social media, then you should too.

Social media marketing includes the top three social media sites LinkedIn, Facebook and Twitter and blogs, podcasts, webcasts, teleseminars and video sharing sites like YouTube.  Any place where people gather to talk and socialize is considered a social media site.

We can’t get into all the aspects of using social media to market your book here but you can check out the FREE webcasts I’ve created on the topic and there are quite a few.  Click the link to visit 42Rules to check them out.

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Writers, Is Pinterest in Your Marketing Bag?

Color Your Life Published wants to know if writers are using Pinterest to market their work.  We’re all familiar with and a bit burned out by all the information about LinkedIn, Facebook and other older social networks but what do we really know about Pinterest.   If you’re asking yourself the same question read the article Writers, Is Pinterest in Your Marketing Bag? At Color Your Life Published.

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Will Social Media Affect The Bottom Line For Your Book Sales?

A popular phrase in marketing is “Return On Investment” or ROI.  We always want to know the ROI of the marketing tactics we use and this is sometimes easy to determine.  Where it gets murky is when it comes to social media.  There isn’t a way to monitor social media impact at present because social media is not meant to be a marketing or sales channel.  Social media is the opportunity to build relationships with present and future customers, build your brand and create a positive reputation.  Most of this can’t be quantified.

In my opinion the best practices in social media include:

1.  Build relationships.  Tweeting a couple of times a week or posting to your Facebook profile or Fan Page once in a while isn’t going to build relationships.  You need to monitor your accounts for visitor response at least twice a week if you’re just starting out and more often when you become more experienced.  Answer questions, “like” responses and thank people for commenting.  If you have the time check out the profile of your most vocal fans and follow them as well.

2.  Don’t start a flame war.  Build your reputation by responding positively and constructively to criticism.  Show enthusiasm for suggestions even if they aren’t spot on.  Move potentially destructive conversations off social media and on to e-mail or telephone.   Do feel free to remove comments that are spammy or inappropriate and report people who continuously spam you.  Building your reputation doesn’t mean you have to be a doormat and you have the right to protect your brand.

3.  Monitor conversations about you or your book.  People may be talking about you in a positive or negative manner on their own social media accounts so it’s important that you search for mentions of your book title and respond appropriately.  You can setup Google Alerts to monitor some of this but you must also manually search social media sites proactively.  You’ll be surprised at what you learn and much of it will be positive.

4.  Use social media to promote but not sell.  No one wants to follow someone on Twitter just to hear over and over again “Buy my book. Buy my book.  Buy my book.” It is permissible, however, to mention a product discreetly.

If you get frustrated with the time you spend on social media remind yourself that you are building relationships and no one can put a price on that!

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42 Rules of Social Media for Small Business (2nd Edition)

What’s it about?

“42 Rules of Social Media for Small Business (2nd Edition)” (also available in our marketing bundle) is the modern survival guide to effective social media communications and the answer to the question, “What do I do with social media?” Written by communications professional Jennifer L. Jacobson, this book is designed to help entrepreneuring professionals use social media to propel their business and get the most out of their social presence. From networking communication to social branding, 42 Rules of Social Media for Small Business (2nd Edition)” addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media.

As part of the 42 Rules series, this social media book is designed to quickly and effectively equip business professionals with the tools they need to grow an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. “42 Rules of Social Media for Small Business (2nd Edition)” demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.

Jennifer L. Jacobson is a communications professional who drives public relations and social media for Retrevo.com, one of the largest consumer electronics shopping and review sites in the world.

What they’re saying.

What’s in the book?

Here’s a small sample of the actionable content in this book:

Rule 4 Thoughtful Social Media Generates Thoughtful People
Rule 14 Meet With Customers Virtually
Rule 26 Have Enough Lifeboats To Save Your Blog

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