If you have a decent webcam on your computer you can create short videos about your book and post them on your site, on YouTube and share them on social media sites.
This should be particularly easy if you write fiction because you can create a video for each important character. You can talk about their history, motives, feelings, etc. The list is endless.
For non-fiction you could create a video for each chapter. Expand on the main theme, offer additional resources, discuss reader feedback, etc.
There are many people who are visual learners and video appeals to them more than any other medium. Learn how to optimize your videos for search and drive your website rankings higher in the search engines.
