Dorie Clark recently attended the New Media Expo in Las Vegas and got an earful of advice on social media. While many people at the event tweet while they are walking down the hallway or carrying a second battery for their phone so they will never be out of touch others spoke quietly about cutting back on social media. This isn’t about abandoning a platform or technique but about choosing the right platform for you and focusing on that platform. This is excellent advice for authors and we recommend you read the entire article “It’s Time To Cut Back On Social Media.”
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“42 Rules of Social Media for Small Business (2nd Edition)” (also available in our marketing bundle) is the modern survival guide to effective social media communications and the answer to the question, “What do I do with social media?” Written by communications professional Jennifer L. Jacobson, this book is designed to help entrepreneuring professionals use social media to propel their business and get the most out of their social presence. From networking communication to social branding, “42 Rules of Social Media for Small Business (2nd Edition)” addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media.
As part of the 42 Rules series, this social media book is designed to quickly and effectively equip business professionals with the tools they need to grow an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. “42 Rules of Social Media for Small Business (2nd Edition)” demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.
Jennifer L. Jacobson is a communications professional who drives public relations and social media for Retrevo.com, one of the largest consumer electronics shopping and review sites in the world.