Don’t miss this extraordinary opportunity to purchase this leadership bundle for a price you won’t see anywhere else! You can purchase these books either in Paperback version for $44.95 ($14.90 savings) or eBook version for $29.95 ($14.90 savings)!
“42 Rules for Growing Enterprise Revenue (2nd Edition)” (also available in our sales bundle) is for companies that want to matter more to the customers and markets that represent the greatest opportunities for growth. The book is based on three core premises:
Customer relevance is at the core of any successful revenue growth strategy.
Being relevant is an enterprise skill, not a departmental function
There is no silver bullet for continuous growth — you have to keep trying new things
The book “42 Rules for Growing Enterprise Revenue (2nd Edition)” by Lilia Shirman are based on proven, cross-functional initiatives that allow business leaders to identify and understand target markets, define customers’ context for purchases, and prove their companies’ value within that context. In this management book Shirman combines her own observations with lessons from business leaders at Cisco, Salesforce.com, Adobe, Citrix, and others to distill actionable strategies for B2B vendors to drive sustainable relevance and growth.
The rules cover a broad spectrum of concepts, including:
Developing relevance as a corporate skill
Finding markets where you matter
Defining and proving value
Solution orchestration
Industry specialization
Sales channel empowerment
What they’re saying.
“The core of growing any venture is deep customer insight. Lilia Shirman gives simple, powerful frameworks, practical action plans, and real world examples for putting such insight to work. This book should be assigned reading in every business and entrepreneurship course.” Tom Kosnik, Fenwick and West Consulting Professor, Stanford Technology Ventures Program, Stanford University
“Simplistic value claims won’t cut it in enterprise accounts. Don’t leave sales teams to do the hard work of proving worth on their own. Shirman inspires us to stop “crafting” messages and instead to collaborate with customers to understand how and why we really matter. And then to throw the entire organization behind mattering more.” Rick Jackson, CMO, VMWAre
“To avoid commoditization, B2B companies must constantly expand their offerings and innovate how they sell, market, serve, partner; In short, how they do business. If adding yet another product feature is no longer enough to differentiate, read this book. Shirman provides a treasure-trove of strategies for staying relevant and valuable.” Erik Frieberg, VP Solutions Marketing, HP Software
What’s in the book.
Rule 5 Build Your Portfolio of Corporate Skills
Rule 18 Ask Customers to Say “I Wish”
Rule 36 Define Your Specialization Roadmap
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“42 Rules for Your New Leadership Role (2nd Edition)” (also available in our leadership bundle) describes practical and effective actions for you to make a strong start at your new VP, Director, or Manager job. Drawing from more than 50 interviews with respected leaders and the author’s 20 years as a strategy consultant and executive coach, these rules form the manual they forgot to hand you when you got that promotion or offer letter.
Topics in this leadership book include how to gain cooperation from your team, read the business culture at your new level, tee up smart “quick wins”, show others how to work with you, assess the business risks in your new role, make the most of your strengths without overdoing it, work around your weaknesses, use team screw-ups to your advantage, redesign your undoable job, and stay focused on your plan when everyone wants you to fight fires and solve the problems on their desks.
Let this book remind you what you did right before, help you avoid common missteps that cause leaders to stumble, and give you new strategies for acing those critical first months. Adjust what you find here to serve team needs, market condition, cultural context, your goals and your personal leadership style. Buy this book when you’re making a step up, moving to a new organization, or for your friends as they move up. This book is also an ideal reference for executive coaches, HR business partners, management trainers, executive assistants, and others who help new leaders to be successful.
Author Pam Fox Rollin coaches leaders to succeed at the next level. She specializes in helping functional leaders, especially marketing executives, who are stepping up to more strategic roles.
What’s they’re saying.
“I wish I had this book early in my career! By now, I’ve seen hundreds of people start leadership roles—from senior executives to customer-facing team leads—some starting brilliantly, some struggling unnecessarily. This book points you to the actions that make all the difference in those critical early months.” Peter Aceto, CEO, ING DIRECT, Canada
“Pam was a key partner in transforming my team from a sales support organization to one providing strategic marketing leadership. With her warm and direct style, Pam assisted me in tackling the challenges of being new to the company, new to the industry, and new to leadership level. With my reports (many of whom were also new), Pam developed their leadership skills, strategic thinking, and implementation planning. The wisdom in this slim, yet impactful, book provides new leaders a road map to success.” Gail Piccirilli, former VP Marketing, Blue Shield of California
“Pam gives us that rare gem of a book—the perfect blend of proven tactics solidly grounded in the latest research. 42 Rules for Your New Leadership Role offers smart, busy leaders the proven mindsets and practical to-do’s to make their strongest start as they rise in the leadership ranks. She also provides great tips on leading change across your organization. Refer back to the book often, and take every chance to hear Pam speak about leadership.” Sharon L. Richmond, Director, Change Leadership Center of Excellence, Cisco Systems
What’s in the book.
Rule 7 Map What Matters to People with Power
Rule 17 Pick Smart Quick Wins
Rule 24 Make Your Own Metrics
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“42 Rules of Employee Engagement (2nd Edition)” (also available in our leadership and in our management bundle) takes a practical, straightforward and fun look at what it takes to build community, commitment and a culture of engagement in the business world today. This leadership book highlights common behaviors that lead to “disengagement” in teams and offers useful, no-nonsense ideas for doing things differently.
This book responds to those day-to-day situations that seem to drive employees away from offering you their best. These ideas are not difficult to understand, but for some reason they are not common practice among many leaders. Each rule challenges you to take action immediately. Use these actions to transform your team. Meet with your team weekly over the next 42 weeks and discuss the implication of each rule for your workplace. Hold each other accountable to actions and goals that come from these discussions.
Author Susan Stamm will inspire and challenge you to create a unique workspace with your team that attracts and inspires high performance, commitment and authentic work relationships. This book is loaded with practical advice and actions you can take away to begin building an engaged team.
What they’re saying.
“Get ’42 Rules of Employee Engagement (2nd Edition)’, read it, and soak up the wisdom of this wonderful woman Susan Stamm. Invest time to reflect on what she says or, better yet, start a book group to go through it together. You’ll be a better a leader and person for doing it.” Michael Lee Stallard, Primary Author ‘Fired Up or Burned Out: How to Reignite Your Team’s Passion, Creativity and Productivity’
“Susan Stamm is a talented and engaging writer who offers personal experiences and business examples told in engaging stories and transforms them into 42 insightful action rules to encourage robust employee engagement actions.” David Zinger, Founder, The Employee Engagement Network
What’s in the book.
Rule 2 Get “Under New Management”
Rule 5 Be a Hands-On Manager
Rule 10 Support Team Members When Needed
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This book will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether you write the book yourself, have your clients or partners provide content, or have it ghostwritten, you will be informed and inspired by the stories and lessons of others who have had success with books.
The authors of this career book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com, and other bookstores, as well as personally delivering their books to clients and prospects, really helped to drive the impact of their message.
If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, this book by Mitchell Levy is an invaluable read as it will help you catapult your success.
What they’re saying.
“There’s no better way to establish instant credibility on a topic than by saying ‘I wrote the book.’ Mitchell Levy has established himself as Silicon Valley’s author’s author. Authors and aspiring authors turn to him for guidance on how to do it easily, quickly, and with credibility. In today’s era of marketing turbulence, this book is incredibly relevant for anyone looking to market themselves or their brand. A must read.” Rich Goldman, VP, Corp Marketing & Strategic Alliances, Synopsys
“I always say that in order to achieve success you must first build visibility and then credibility; only then can you move forward into profitability. In ’42 Rules for Driving Success with Books,’ Mitchell Levy explains how becoming a published author is the ultimate way to build visibility and credibility by branding yourself as an expert which will inevitably build your business. Simply put, this book is an essential read for anyone wishing to attain a higher degree of success.” Ivan Misner, NY Times Bestselling author and Founder of BNI
“Nothing can accelerate your success curve faster than becoming an author. Mitchell has brought together all the secrets of 40 bestselling authors, providing the best single source for both inspiration and do-it-today advice.” Gerald Sindell, CEO thoughtleadersintl.com and Author ‘The Genius Machine’ (New World Library, May 2009)
What’s in the book.
Rule 6 An Investment With A Long Payback
Rule 11 Have The World Come To You!
Rule 37 To Give Is To Receive
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“42 Rules to Jump Start Your Professional Success (2nd Edition)” (also available in our career bundle) is a no-nonsense guide for creating professional success. Author Bud Bilanich, The Common Sense Guy, has been helping people succeed for over 30 years. He’s spent the last 10 years studying successful people, cracking the code to success. He shares what he’s learned in this book.
In this career book you will learn how to take responsibility for your life and career, how to become more self confident, how to create positive personal impact, how to become an outstanding performer, how to become a dynamic communicator and how to become more interpersonally competent.
In “42 Rules to Jump Start Your Professional Success (2nd Edition)”, Bud shares stories of personal and professional triumphs and failures and what he learned from them. He also tells other people’s stories that he finds inspiring. These stories bring Bud’s 42 rules alive.
Written in Bud’s typical, straightforward, common sense manner, “42 Rules to Jump Start Your Professional Success (2nd Edition)” is a great read. More importantly, it provides the reader with practical, down to earth advice on how to create a successful life and career.
Others have called Bud’s writing on personal and professional success “brilliant,” “authentic yet forceful,” “practical and actionable,” and “easily readable wisdom.” Get your own copy of “42 Rules to Jump Start Your Professional Success (2nd Edition)” and see for yourself.
What’s in the book.
Here’s a small sample of the actionable content in this book:
Rule 3 Take Personal Responsibility for Your Professional Success
Rule 4 Build Your Self Confidence
Rule 5 Become an Optimist
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