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What’s it about?

There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn or how powerful a tool it really is.

Do you know how to use LinkedIn to achieve your business goals?

In 2008, people wanted to know how to use LinkedIn and we wrote the first edition of this book, which became an Amazon Best Seller. Today, there is a clear demand to learn more about what LinkedIn can do and what is needed to effectively use LinkedIn to generate results.

Although the usage of LinkedIn is exploding, there are very few resources that teach what users are craving – solutions to increase their desired business results. In this almost completely new second edition of our book, we share our powerful 4 part methodology and then provide you with planning, tactics, techniques (and success stories) to help guide you toward generating business success through LinkedIn.

“Rules for 24-Hour Success on LinkedIn (2nd Edition)” (also available in our career bundle) is a user-friendly, fast-paced resource designed to help you leverage the power of LinkedIn to build your business strategy, generate positive awareness to your brand, engage your leads and create trust. Who do we tend to do business with? Those we trust.

There is a theory that everyone in the world is connected by no more than 6 people. You know who you are, but who else in this socially-connected world knows you and more importantly, what are you doing for them to generate trust in you.

This book will help you:

• Build your “roadmap for results” using a clear and concise four part methodology
• Find, communicate and engage your target audience
• Increase the effectiveness of the time you spend on the site
• Use efficient strategies to build a high-quality network of connections.
• Demonstrate your expertise using the most powerful tools that LinkedIn offers

In addition to providing over 100 tips, insights and tactics, the second edition also provides a dozen success stories for you to read and understand the paths others have used to generate success.

LinkedIn is far from just a job search engine. Don’t waste time “guessing” on how to generate your LinkedIn success. “42 Rules for 24-Hour Success on LinkedIn (2nd Edition)” uses a unique combination of simple strategies, tactics and clever ideas to create clarity in the murky, yet powerful new world of digital lead generation.

What they’re saying.

“42 Rules to 24 Hour Success on LinkedIn (2nd Edition)” provides straightforward, common sense advice on how to get the most out of LinkedIn – the most popular social networking site for busy professionals. In this compact book, Chris, David and Peggy show you what to do to leverage the power of social networking on LinkedIn. And they do it in an easy to use, enjoyable read. If you want to build a network of likeminded professionals, you need to be on LinkedIn. If you’re on LinkedIn you need to read ’42 Rules to 24 Hour Success on LinkedIn (2nd Edition).’ Bud Bilanich, The Common Sense Guy, Bestselling author of ‘Straight Talk for Success’

“These 42 Rules provide entrepreneurs, corporations and job seekers with gems of advice and are the perfect resource to make sense of how you can generate success with LinkedIn. For new users, it is provides a terrific overview and for experienced users, it is a great reminder of the things you may know intuitively but may have forgotten in the rush of our hectic schedules.” Michael Port, author of Book Yourself Solid & The Contrarian Effect

“The book is a very practical, yet easy and fun read. It is impressive in its clarity presenting the various aspects for generating 24-hour success on LinkedIn without the typical hype. You will come away understanding the core business principles driving your LinkedIn success.” Mitch Meyerson, Founder of Guerrilla Marketing Coaching and author of Mastering Online Marketing

What’s in the book.

Rule 5: Overcome the Overwhelm
Rule 7: What Does a LinkedIn Lead Look Like?
Rule 17: Promote Your Profile
Rule 24: Learning How a LinkedIn “Like” Can Generate a Lead
Rule 25: LinkedIn Mobile Apps-Engagement on the Go

You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.

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The authors are donating all their royalties to the Khan Academy, an organization committed to providing a free world-class education to anyone anywhere. The publisher, Happy About, is matching their contribution dollar for dollar.

What’s it about?

If you want to remain relevant as a marketing professional and avoid common mistakes, read this book. Social media is changing the way people think about marketing. It’s much more than pushing out the same content through new channels.

1. Start Listening

The biggest shift: marketing communications has become a bi-directional discipline, where you can (and must) listen to your customers rather than just talk to (at) them. But, with so many social media channels and new rules of engagement, even seasoned marketing professionals sometimes get stuck on where to begin.

2. Know the Difference in B2B

This book was created for business-to-business (B2B) marketing professionals who need to move quickly towards a marketing mix that now includes social media. While B2B marketing is still the commonly used term to differentiate it from business-to-consumer (B2C) marketing, social media – and the future of marketing – is about people-to-people (P2P) communications.

3. Learn Practice vs. Theory

Learn from a combined 20 years of hands-on social media experience. The authors provide guidance on how to understand market requirements, engage in conversations with customers, build awareness for solutions, and generate targeted leads. Using a combination of best practices and use cases, it will quickly become clear how to maximize your return on investment with LinkedIn, Twitter, YouTube and other popular online channels.

4. Implement Quickly

The phased approach used in the book will enable you to make steady progress as you move into social media without getting overwhelmed by too many options.  Providing small, well-defined chunks, the book makes it easy to integrate what you learn into your existing marketing strategy and day-to-day execution, step by step, while avoiding classic mistakes like over-committing resources., If you want to remain relevant as a marketing professional and avoid common mistakes, read this book.

What they’re saying

“A must-read for those responsible for digital and social program execution within progressive B2B organizations.”
Maggie Fox, Founder and CEO, Social Media Group

“”42 Rules’ offers valuable, practical guidance for B2B marketers of all levels.”
Mark Yolton, SVP of Digital, Social and Communities, SAP

“Whether you want to build your brand online or turn your organization into a social business, this book is a great resource.”
Dave DeWalt, Former CEO and President, McAfee

What’s in the book?

Michael Procopio consults with Fortune 1000 customers on social media and social intelligence.
LinkedIn: http://LinkedIn.com/in/MichaelProcopio
@MichaelProcopio

Peter Spielvogel uses social media extensively to listen to customer sentiment, build awareness, and generate targeted leads for SAP.
LinkedIn: http://LinkedIn.com/in/PeterSpielvogel
@peterspielvogel

Natascha Thomson is the founder and owner of MarketingXLerator, a B2B Social Media Marketing Consultancy.
LinkedIn: http://www.linkedin.com/in/NataschaThomson
@NaThomson

You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.

Watch The Webcast

Registration with the BrightTALK network is free and gives you access to all 42Rules webcasts plus thousands more across their network.

What’s it about?

“42 Rules of Social Media for Small Business (2nd Edition)” (also available in our marketing bundle) is the modern survival guide to effective social media communications and the answer to the question, “What do I do with social media?” Written by communications professional Jennifer L. Jacobson, this book is designed to help entrepreneuring professionals use social media to propel their business and get the most out of their social presence. From networking communication to social branding, “42 Rules of Social Media for Small Business (2nd Edition)” addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media.

As part of the 42 Rules series, this social media book is designed to quickly and effectively equip business professionals with the tools they need to grow an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. “42 Rules of Social Media for Small Business (2nd Edition)” demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.

Jennifer L. Jacobson is a communications professional who drives public relations and social media for Retrevo.com, one of the largest consumer electronics shopping and review sites in the world.

What they’re saying.

• CNBC: 5 Tips To Engage Your Core Facebook Fans
• Reuters: Be Careful What You Tweet
• CMO.com: 5 Ways To Tame Your Twitter Experience
• The Bad Pitch Blog: Retrevo’s Good ‘n Plenty Pitch

What’s in the book?

Here’s a small sample of the actionable content in this book:

Rule 4 Thoughtful Social Media Generates Thoughtful People
Rule 14 Meet With Customers Virtually
Rule 26 Have Enough Lifeboats To Save Your Blog

Watch the webcast

Registration with the BrightTALK network is free and gives you access to all 42Rules webcasts plus thousands more across their network.