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What’s it about?

There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn or how powerful a tool it really is.

Do you know how to use LinkedIn to achieve your business goals?

In 2008, people wanted to know how to use LinkedIn and we wrote the first edition of this book, which became an Amazon Best Seller. Today, there is a clear demand to learn more about what LinkedIn can do and what is needed to effectively use LinkedIn to generate results.

Although the usage of LinkedIn is exploding, there are very few resources that teach what users are craving – solutions to increase their desired business results. In this almost completely new second edition of our book, we share our powerful 4 part methodology and then provide you with planning, tactics, techniques (and success stories) to help guide you toward generating business success through LinkedIn.

“Rules for 24-Hour Success on LinkedIn (2nd Edition)” (also available in our career bundle) is a user-friendly, fast-paced resource designed to help you leverage the power of LinkedIn to build your business strategy, generate positive awareness to your brand, engage your leads and create trust. Who do we tend to do business with? Those we trust.

There is a theory that everyone in the world is connected by no more than 6 people. You know who you are, but who else in this socially-connected world knows you and more importantly, what are you doing for them to generate trust in you.

This book will help you:

• Build your “roadmap for results” using a clear and concise four part methodology
• Find, communicate and engage your target audience
• Increase the effectiveness of the time you spend on the site
• Use efficient strategies to build a high-quality network of connections.
• Demonstrate your expertise using the most powerful tools that LinkedIn offers

In addition to providing over 100 tips, insights and tactics, the second edition also provides a dozen success stories for you to read and understand the paths others have used to generate success.

LinkedIn is far from just a job search engine. Don’t waste time “guessing” on how to generate your LinkedIn success. “42 Rules for 24-Hour Success on LinkedIn (2nd Edition)” uses a unique combination of simple strategies, tactics and clever ideas to create clarity in the murky, yet powerful new world of digital lead generation.

What they’re saying.

“42 Rules to 24 Hour Success on LinkedIn (2nd Edition)” provides straightforward, common sense advice on how to get the most out of LinkedIn – the most popular social networking site for busy professionals. In this compact book, Chris, David and Peggy show you what to do to leverage the power of social networking on LinkedIn. And they do it in an easy to use, enjoyable read. If you want to build a network of likeminded professionals, you need to be on LinkedIn. If you’re on LinkedIn you need to read ’42 Rules to 24 Hour Success on LinkedIn (2nd Edition).’ Bud Bilanich, The Common Sense Guy, Bestselling author of ‘Straight Talk for Success’

“These 42 Rules provide entrepreneurs, corporations and job seekers with gems of advice and are the perfect resource to make sense of how you can generate success with LinkedIn. For new users, it is provides a terrific overview and for experienced users, it is a great reminder of the things you may know intuitively but may have forgotten in the rush of our hectic schedules.” Michael Port, author of Book Yourself Solid & The Contrarian Effect

“The book is a very practical, yet easy and fun read. It is impressive in its clarity presenting the various aspects for generating 24-hour success on LinkedIn without the typical hype. You will come away understanding the core business principles driving your LinkedIn success.” Mitch Meyerson, Founder of Guerrilla Marketing Coaching and author of Mastering Online Marketing

What’s in the book.

Rule 5: Overcome the Overwhelm
Rule 7: What Does a LinkedIn Lead Look Like?
Rule 17: Promote Your Profile
Rule 24: Learning How a LinkedIn “Like” Can Generate a Lead
Rule 25: LinkedIn Mobile Apps-Engagement on the Go

You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.

Watch the webcast

Registration with the BrightTALK network is free and gives you access to all 42Rules webcasts plus thousands more across their network.

What’s it about?

“42 Rules of Social Media for Small Business (2nd Edition)” (also available in our marketing bundle) is the modern survival guide to effective social media communications and the answer to the question, “What do I do with social media?” Written by communications professional Jennifer L. Jacobson, this book is designed to help entrepreneuring professionals use social media to propel their business and get the most out of their social presence. From networking communication to social branding, “42 Rules of Social Media for Small Business (2nd Edition)” addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media.

As part of the 42 Rules series, this social media book is designed to quickly and effectively equip business professionals with the tools they need to grow an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. “42 Rules of Social Media for Small Business (2nd Edition)” demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.

Jennifer L. Jacobson is a communications professional who drives public relations and social media for Retrevo.com, one of the largest consumer electronics shopping and review sites in the world.

What they’re saying.

• CNBC: 5 Tips To Engage Your Core Facebook Fans
• Reuters: Be Careful What You Tweet
• CMO.com: 5 Ways To Tame Your Twitter Experience
• The Bad Pitch Blog: Retrevo’s Good ‘n Plenty Pitch

What’s in the book?

Here’s a small sample of the actionable content in this book:

Rule 4 Thoughtful Social Media Generates Thoughtful People
Rule 14 Meet With Customers Virtually
Rule 26 Have Enough Lifeboats To Save Your Blog

Watch the webcast

Registration with the BrightTALK network is free and gives you access to all 42Rules webcasts plus thousands more across their network.

What’s it about?

“42 Rules of Cold Calling Executives (2nd Edition)” is an easy-to-read sales book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant, yet the 42 Rules give them ways to redesign their thinking, approach, practices, and tools to get the best possible results.

If you are part of sales management looking to give your team something to help them with cold calling challenges or are an account rep wanting better results, this book is for you. In it, you will learn and explore:

• Easy to implement methods to improve performance
• Real life examples of what works
• Techniques for immediately making cold calling easier
• Ways to deliver consistent results
• How to get out of a production slump

This book contains some of the fundamental principles author Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years.

What they’re saying.

“Mari Anne’s book serves as a useful and clearly written guide for both sales teams and management. The process of calling executives, understanding their pain points, what their needs are, and capturing their attention to share your services and stories is a delicate one. Mari Anne shares insight and guidelines that only an experienced and confident professional can do well. What are IT executives concerned with everyday? What are the needs of enterprise technology companies? As a sales professional, how do you build your pipeline with new opportunities? Understanding these questions, the full buy cycle process, and most importantly – how human psychology plays a role in business and sales is vital. “42 Rules of Cold Calling Executives” should be a reference book on every sales/lead gen. professional’s desk.” Maria Ross, Founder Red Radish Marketing

“Mari Anne’s Rules are practical, well thought out and show her obvious breadth of experience. She is very good at pointing out how a salesperson with any level of telephone experience can apply strengths that they might have in everyday interactions to becoming a more effective cold caller.” Garth Moulton Co-Founder, VP of Community Jigsaw

“Our research shows that lead generation and early identification of buying cycles are top challenges for companies today. The Vanella Group has been successfully meeting these challenges for its high-tech clients for the past 7 years. Mari Anne Vanella now shares the rules she’s developed and her company follows to ensure success in this critical area of sales.” Barry Trailer Managing Partner CSO Insights

What’s in the book.

Here’s a small sample of the actionable content in this book:

Rule 6 Gather Prospects from Prospects
Rule 16 See Every Project from The Prospect’s Perspective
Rule 30 How to Troubleshoot Your Calling?

Watch the webcast

Registration with the BrightTALK network is free and gives you access to all 42Rules webcasts plus thousands more across their network.

What’s it about?

“42 Rules of Product Management (2nd Edition)” is a collection of product management wisdom from forty experts from around the world. With over five hundred years of combined hands-on product management and product marketing experience, the authors Brian Lawley and Greg Cohen each shares one rule that they think is critical to know to succeed in product management. Whether you are a seasoned and experienced product manager or are just starting out, “42 Rules of Product Management (2nd Edition)” will help you lead with greater effectiveness and influence.

Packed with pearls of product management wisdom, this management book has something for everyone. Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. They can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world.

What they’re saying.

“If you asked me to place decades of product management experience in a box, this book is what you will find under the lid. The ’42 Rules of Product Management (2nd Edition)’ is truly a unique compendium of practical product management advice from proven professionals in their field. If you are seeking commercial success for a product or service, the ’42 Rules of Product Management (2nd Edition)’ will navigate you around numerous pitfalls encountered along the way, including the barriers that are often self-induced.” Michael J. Salerno, Co-founder, Boston Product Management Association

“’42 Rules of Product Management (2nd Edition)’ is a very straight-forward, easy and fun read. There is nothing more elegant and simple than asking fellow product managers to share their ideas and capture it all for future reference. It’s a book that everyone is going to want to have within reach.” Therese Padilla, President Association of International Product Marketing & Management

“Brian and Greg have shown tremendous leadership by bringing together talented Product Management professionals to share their thoughts, opinions and passion for Product Management. This book shows that the global Product Management community is alive and actively growing.” Lisa Simons, Senior Product Development Consultant, brainmates

What’s in the book.

Here’s a small sample of the actionable content in this book:

Rule 2 Work on Products You Are Passionate About
Rule 4 Think Like an Entrepreneur
Rule 5 Learn to Say “No” to Customers

You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.

What’s it about?

Doing business in China is tougher than you think. Not only is the culture vastly different, but China’s experience in manufacturing is still developing. It will be a few years before the majority of manufacturers are up to world standards. In the meantime, quality, contract laws, schedules and logistics must be closely monitored. As a result, the things Westerners must do to be successful are far different from dealing with American or European manufacturers. The best way to quickly come up to speed on these differences and how to handle them is to learn from the experience of others. Through over 20 extraordinary executive interviews, Rosemary Coates captured the essence of sourcing and manufacturing in China. “42 Rules for Sourcing and Manufacturing in China (2nd Edition)” is a management book with a pragmatic approach that every businessperson headed to China must read.

For business people who are experienced in doing business in China, or for first-time visitors, this book will provide valuable insights from real executives and experts. These executives offer their personal experiences and recommendations about sourcing and manufacturing in China. Going beyond simple cultural do’s and don’ts, you will discover:

• How business is really done
• How you can make things happen in China
• The mistakes westerners often make, and how to avoid them
• What made these executives successful

Based on her 25 years of supply chain experience, much of it spent living and working across Asia, author Rosemary Coates has become an expert on doing business in China. Her own personal experiences in China are interwoven into this book.

What they’re saying

“Today I read ’42 Rules for Sourcing and Manufacturing in China (2nd Edition)’ by Rosemary Coates, a businesswoman with over 20 years experience in international trade in Asia. Why would I be interested in reading such a book? Two reasons:

1) Economic growth in China is exploding. It represents an abundant resource of cheap labor / materials and there is tremendous opportunity there.

2) I am currently working on manufacturing glow-in-the-dark key caps (marketed to women, so they can find their keys in their purse). After presenting RFQs to factories both in the US and abroad, it became clear that Chinese factories offer way cheaper prices, at least for injection molding-related stuff. But I also realized that there was a lot of stuff I didn’t know: and like I say, it’s worst to get screwed by not knowing what you don’t know. This book helped me realize a lot of what I don’t know.

Coates highlights the importance of understanding cultural differences between the Chinese and Americans. The Chinese culture is somewhat paradoxical, its heritage a mix of Communist and Confucianism.”

Although the government is socialist, the Chinese operate with a very capitalist mindset, valuing hard work to get ahead and extreme competitiveness. Indeed, Coates hints that many of the famous government monitoring may be for the purpose of gaining competitive advantage in market negotiations! Moreover, the socialist roots value crediting inventions to the entire populous, explaining the Chinese ethical stance towards copying and stealing ideas: why not? Coates recommends strategies for dealing with IP theft, such as having individual components assembled in different factories, and only manufacturing older product-models abroad.

Confucianism was the prevailing philosophy in China for a long time, and it helped ingrain certain values such as unequal relationships between elder/superiors and inferiors and the importance of saving face in social situations. Chinese labor management works very much like this: superiors tell the inferiors what to do, and then they do exactly that. To deviate from precise instructions would embarrass the superiors. And although China is graduating 800,000 engineers per year, they are not being taught critical thinking skills; Chinese education emphasizes rote memorization. If a young Chinese student were to challenge a teacher, then the teacher might lose face, so no asking questions.

Other implications of this culture of respect include advice to handle business cards with great respect, a recommendation to answer questions about your income, weight, and marital status, and understanding when a Chinese partner may be prevaricating: it’s likely that you will never be told “No” outright, out of concern for potential embarrassment. So if you get a lot of vague responses, be sure to politely address your concerns, without any direct accusations.

One other thing I found particularly interesting was the importance the author placed on guanxi, which roughly translates to “networking”, though I think “clout” might be more apt. Relationships in China are built on trust and business favors, and it can take a year or more before sufficient trust has been accumulated to proceed with business processes. Coates encourages consulting firms that understand guanxi well to assist you in your ventures overseas.

I also learned lots about safety and environmental regulations, acronyms for International Commerce Terms (“incoterms”), geography, relative population growth, what to screen for when evaluating a factory, and more. Really, if you are thinking of doing business in China, I recommend getting this book. Even if Coates’s perspective may be inaccurate at times (the book was published very recently, in November 2009, and even makes mention of Twitter), you will probably learn things you did not know. One last pearl: Chinese factories often have high turnover after the Chinese New Year (based on the lunar calendar), so defect rates are higher before and after the holiday; your QA process should account for potential problems there.”
– Zachary Burt

What’s in the book.

Rule 7 Expect the Unexpected—Betty’s Story
Rule 14 Find Multiple Suppliers
Rule 41 Do’s and Don’ts Are Helpful to Know

You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.

Watch the webcast

Registration with the BrightTALK network is free and gives you access to all 42Rules webcasts plus thousands more across their network.

What’s it about?

For 200,000 years, human beings have moved back and forth between I-Centric and We-Centric societies. Time and again, we’ve seen the “I to WE” pendulum swing. Yet, history has shown us that societies that prospered, withstood adversity, and created real and lasting advancements understood the power of Creating WE.

Currently, most organizations today operate in an “I” paradigm. In this arena, we keep score – “I’ll scratch your back if you scratch mine.” We are taught to control our needs and emotions because they are destructive—logic prevails. We are punished for making mistakes and we hide our thoughts for fear of losing our power or status. In a WE paradigm, things are different.

In this leadership book, “42 Rules for Creating WE (2nd Edition)” (also available in our leadership bundle) offers new insights from thought leaders in neuroscience, organizational development, and brand strategy, introducing groundbreaking practices for bringing the spirit of WE to any organization, team or cause. In the book, readers learn how to:

• Shatter Old Paradigms
• Understand What Moves People
• Foster Integrity, Candor and Caring
• Create Worlds with Words

Each of these concepts contains a set of timeless guidelines, practices and tools for becoming a WE-Centric leader and fostering dramatic improvements in productivity, engagement, and focus. Leaders who have the courage to explore these new concepts will begin to see more productive norms emerge in their organizations. They will see people working together toward common goals, energetically and enthusiastically. And that’s when the real magic happens.

“42 Rules for Creating WE (2nd Edition)” is written by The Creating WE Institute, an international group of critical thinkers with multi-disciplinary expertise, who have come together to harvest new forms of engagement and innovation in the workplace. The Creating WE Institute’s mission is bring a spirit of WE to organizations currently operating as a group of I’s.

What they’re saying.

“It took Napoleon Hill nearly 25 years to write ‘Think and Grow Rich,’ his legendary guidebook for individual success. Judith E. Glaser and her Creating WE Institute colleagues took a lot less time to write today’s greatest guide for team success, and it will soon be read by 6,200 Burberry employees worldwide.” Angela Ahrendts, CEO of Burberry

“One of the most pleasing and captivating aspects of music is the ability to identify and bring together sounds that when heard individually would appear lacking and discordant into a beautiful and complete harmony. In 42 Rules for Creating WE, leaders will learn how to listen for these different sounds and how they can use them to bring about the harmonization of their organization into a beautiful and complete WE.” Nile Rodgers, CEO We are Family Foundation; Composer; Music Producer

“42 Rules’ is a handy collection of relationship gems—whenever you feel stuck in a relationship and wonder how to get unstuck, pick up this treasure trove and find the gem of insight that provides a roadmap for getting unstuck.” Dr. Pierce J. Howard, Author, The Owner’s Manual for the Brain

What’s in the book.

Here’s a small sample of the actionable content in this book:

Rule 3 Be Selfish to Become Selfless
Rule 15 Be Consciously Contagious
Rule 30 Support Others in Recognizing Needs

You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.