42 Rules is proud to announce the release of “42 Rules for Applying Google Analytics“. If you are an author or publisher you already have a website and you may use Google Analytics. 42 Rules for Applying Google Analytics is understanding a visitor’s journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product. You can learn more here.