Buy Career, Leadership, Sales, Marketing, Personal Growth books.

If you are an avid reader like all of us at 42Rules then take a look at the HuffPost Book Club.  Started in December of 2011, the book club introduction says:

“Just like other book clubs, it’s a way for us to invite you to read books that you otherwise might not, and to be part of a larger community discussing their narratives and themes.

Unlike any other book club, we also want to hear about how your reading intersects with your experiences, your memories, your everyday life and with current events.”

If you’d like to join the club visit http://www.huffingtonpost.com/news/book-club

Get reviews.  It’s that simple.  The incredible success of Amazon.com has largely been driven by user generated reviews.  Books with no or few reviews don’t sell.  Even books with negative reviews sell better than books with no reviews because potential buyers know a book won’t please everyone.  If you have a book you need to give away copies to reviewers and ask them to post their reviews on Amazon.com and every other book review site they can find.  It’s that simple.

We are always looking for new ways to promote our books at 42Rules.  One way we’ve discovered to get more traffic to our site and sell more books is to participate in book contests.  For example, Good Reads runs contests for authors and publishers to give books away to readers.  Once you list a book you get to decide the duration of the contest and how many books you want to give away.  In return you get to feature your book title, picture, description and a link back to your site.  Good Reads runs the contest, picks the winners and all you have to do is ship the books!  This is a great way to get almost free publicity for your books.

One of the best ways to promote your book is to get it reviewed by readers.  It’s important to get feedback not only from experts in your field but also general readers who like the topic of the book.  If part of your marketing plan is getting reviews then you should read “5 Mistakes To Avoid When Requesting A Book Review” at Publishing A Book Is An Adventure.  The article offers some great advice to guide you to getting the most reviews possible.