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Authority Publishing has published a great article about social media by Stephanie Chandler. Chandler points out exactly what we’ve been saying all along… social media isn’t the cure all for your marketing woes. She says “Recently I was talking about social media with a friend, who happens to be an executive for one of the largest PR firms in the country. He said, “Social media is not transactional. We tell our clients not to expect social media to be about generating sales. It’s about so much more.” I couldn’t agree more, yet I speak with authors frequently who want social media to be the solution to their marketing woes.” Read the full article to learn more.
