Buy Career, Leadership, Sales, Marketing, Personal Growth books.

Today I was looking at a few books for my Kindle when I noticed that almost all of them were lacking.  Lacking what,  you ask?  They were lacking a complete description.  Most of them had one line or two that didn’t tell enough about the book to make it worth buying.  None of them had an author biography that is easy to create on the sales page itself or through Author Central on Amazon.com.

Your book is going to have hundreds if not thousands of authors competing for every dollar spent on books.  Make your book stand out by writing a complete description of at least two paragraphs.  Don’t know what to include?  Here are some ideas:

• The title of the book
• The type of book (fiction/non-ficiton)
• Category (for example… health or business)
• The intended audience
• Description of the content
• A little bit about you… the author

The more you tell people about your book the more likely they are to want to buy it.  Make sure you open an account on Author Central and write a nice biography for yourself!

From “Birds On The Blog” we have a clever blog post about “pinning” your ideal client to a Pinterest Board.  We like this idea because you can tweak it to focus on your ideal reader.  Pin pictures of people that represent your ideal reader and, as the article suggests, add demographics, psychographics and infographics of all sorts… You can read the entire article here and put your own twist on your Pinterest board!

Author Jennifer L. Jacobson shares an excerpt from her book “42 Rules of Social Media for Small Business” that is great advice for authors who blog:

While blog types vary, here are a few points to remember when writing a blog for your business:

• Keep your entries short. Generally, a blog entry is no more than a couple of paragraphs in length.
• Keep your entries focused. Find one subject and stick to it.
• Keep it consistent. Blog readers expect consistent content, so I suggest blogging anywhere from once a week to once a month.
• This way your readers keep coming back, and they generally know when you’re going to add a new blog entry.
• Keep it personal. Blog entries are a “behind the scenes” look at your business. Find a way to let blog readers and potential customers see the inside of your business, without giving away trade secrets, and you will find a balance that is worth treading.

A blog is a very personal thing and, if you have one, I suggest keeping in mind the persona from which your blog is written. Is your company a snowboard manufacturer, that has an edgy, super-cool blog voice, designed to glamour teens into thrashing the slopes through a wave of pure white powder? Or, perhaps your organic wine company is looking for the Über-Neo-Foodie voice entrenched in pagan culture, and opposed to anything that may block the very karma that holds all life forces together. Regardless, write your blog for your audience and expect that it will be read.

You can purchase the book “42 Rules of Social Media for Small Business” by clicking the link!

Want to make a whole lot more from your non-fiction book — maybe even enough to go full-time? After working with 12,000+ authors over the last 20 years, Steve Harrison has learned rich authors simply do seven key things differently than poor authors.

Join Steve for a free telephone seminar on Thursday, February 21st and he’ll share those things with you. I participated in Steve’s Quantum Leap program a few years ago and it was one of the best investments I’ve ever made in myself, my business and the 42Rules series. So much so that this is one of the few programs that I’m an affiliate for (by way of full transparency. 🙂

To register go here now: http://bit.ly/VZzqTq

Author Marketing Experts has a very interesting newsletter that covers topics for writers and publishers.  They do a good job in collating content from around the web that you might find interesting.  Take a look at a recent newsletter here.

Has publishing a book been on your To-Do list for far too long? Then make 2013 the year it gets done! This webinar explains the strategy and process of taking your book idea from being just a glimmer in your eye to a real-live book on Amazon.com.

Attendees will learn:
* How to make your book work for you before it’s even written
* Publishing strategies that get your book to market fast
* How to make your book title drive website traffic and sales
* The 5-steps to writing a great book…really fast!

About your presenter: The 42Rules book series was started by long-time marketing executive, author and founder of Impact Marketing Group, Laura Lowell. Laura wanted to help experts write books and share their wisdom, while maintaining their current workload and lifestyle. Today, the 42Rules series outperforms industry standards for sales of independently published trade paperback book.

Join Laura Lowell on February 20, 2013 at 10:00 am PST.  Register here!

Has publishing a book been on your To-Do list for far too long? Then make 2013 the year it gets done! This webinar explains the strategy and process of taking your book idea from being just a glimmer in your eye to a real-live book on Amazon.com.

Attendees will learn:
* How to make your book work for you before it’s even written
* Publishing strategies that get your book to market fast
* How to make your book title drive website traffic and sales
* The 5-steps to writing a great book…really fast!

Date and Time

Angela Hoy says that about 75{6d2d557e9d00bd0668d81f1c684edf6bee4f94716c136688ced4e9a613f7f134} of Americans don’t own an e-reader and some of them never will!  Publishing for Kindle and the Nook is hot, hot, hot but don’t forget that the majority of readers still want to pick up a book and hold it in their hands.  To read Angela’s article click here and while you’re at it subscribe to her free e-zine.

One of the biggest complaints we hear from authors is that there is no way to build relationships with people who buy your e-book from Amazon or Barnes & Noble online.  You can circumvent this issue by offering a free “bonus” available to purchasers who visit a lead capture page on your site.  For example, if you sell the cookbook “Seventy Sassy Southern Recipes” you could offer the bonus “Ten More Sassy Southern Recipes” for people who click the link in your e-book and register on your lead capture page.  Now you have a list of people who want to be notified when your next book is published and you can create a relationship with them!

So many authors get discouraged and decide they “can’t” market their books.  We understand that marketing isn’t easy and it is time consuming but you can do it.  Read “Take Responsibility For Your Book Marketing” and get a grip on how you “can” market your book!